Top Techniques to Maximize Content Sharing

If you’re trying to get your content shared on social networks such as Twitter and Facebook, here’s a list of tips to increase your chances of retweets and shares.  And if you know others, please add them in the Comments!  [Credit to Dan Zarrella for his many posts and webinars from which many of these best practices were derived.]

Your Blog posts

It all starts with your content. Follow these guidelines to create posts that are well-suited for sharing: 

  • Use short, provocative headlines with relevant keywords.
  • Be positive or inspiring. That’s the kind of content people like to share.
  • People link more when the post title indicates it’s an analysis, opinion, etc.
  • Among other words that get hits, “new blog post” works. Your followers want to know when you have a new post.
  • People don’t like to read something that is part of a series or that they can get elsewhere or will see talked about all over. Posts should be unique and usually stand-alone.
  • People want to share interesting and novel content. They like to be one of the first to share in their social circle.
  • Post your blog posts around 7am on a Mon, Tues, or Wed to maximize viewing and sharing.  (People read the most around 10am, but people looking to share content look for it earlier in the morning.)
  • If you want more comments, don’t be afraid to ask for them in your post. It works!

Twitter and Facebook are two of the top places to get your content shared. StumbleUpon and possibly LinkedIn are also good candidates.

On Twitter

  • Make your tweets short enough to allow the text “RT @[your handle] “ to be added. Shoot for 120 characters. This makes it easier for people to RT.
  • Avoid technical terms and jargon in your promotional posts/tweets.
  • Once you’ve built up a loyal follower base, feel free to request that people RT links, etc. Requests to retweet, comment, etc. work
  • People prefer tweets that are well-written and don’t use a lot of abbreviations, etc.
  • Promote new blog posts around 10am weekdays, especially Monday. Repromote on Thursday/Friday.
  • If applicable, use words like insights, analysis, and opinion. Posts with these words get more views and links.
  • For best retweeting, use headline-like tweets, correctly punctuated, with few or no abbreviations, and written with a noun and in the third person. Incorporate the following words when feasible:
    o You—“You may find this information valuable”
    o Please—“Please share or forward if you like this post”
    o Retweet—“Please retweet.” Don’t request retweets too often, though.
    o Post—“This is my latest blog post”
    o Blog—“A new post from the Practical Media blog”
    o Free—“Free instructions for how to…”
    o Media—“Our partner was in the news media with its latest project”
    o Help—“Can you help spread the word”
    o Great—“A great article about land development in Washington state”
    o 10 (or other numbers)—“10 tips on…,” “the 5 steps to…”
    o how to—“how to get your project permit through”
    o top—“Top techniques for…”
    o check out—“Check out the news about…”

On Facebook

  • Post no more than once a day.  For maximum sharing, post every other day.
  • Write posts to a lower reading level. People read and share content written to a lower reading level (6th grade).
  • Avoid jargon. Technical stuff doesn’t do well on Facebook.
  • Post or re-post important items on the weekend for maximum sharing.
  • People prefer posts that are well-written and don’t use a lot of abbreviations, etc.
  • Generally, the best time to post on Facebook is morning, before the noon hour, and in the early evening, for posts to appear on people’s walls.
  • Include a picture (thumbnail) with your link to posts. People click on and share links with graphics most frequently.
  • For video content, mention in your Facebook post the word “video.” Posts that mention “video” get higher links and sharing on Facebook.
  • If applicable, use words like insights, analysis, and opinion. Posts with these words get more views and links.
  • Watch for comments on the weekend. Facebook users comment more frequently on weekends. 
  • If your post includes photos, mention in your Facebook post the word “photo.” On the other hand, posts that mention “photo” get higher comment rates. For example, saying something on Facebook about a photo will get more comments than saying something about a video.
  • Use posts or headlines with numbers, when feasible, such as “You’ll find 5 great tips on permitting.”

Join The Conversation

  • modigagan's picture
    Apr 20 Posted 2 years ago modigagan

    Though a pretty old post, but still holds well today

    Its almost like a benchmark for social sharing about drafting and sharing a post on Facebook and Twitter. I have updated and is actually implementing all information on our site.

    Love the timing for tweet, facebook post and creating blogs including hosting optimization

    Post your blog posts around 7am on a Mon, Tues, or Wed to maximize viewing and sharing

    - Promote new blog posts around 10am weekdays, especially Monday. Repromote on Thursday/Friday.

    -  Generally, the best time to post on Facebook is morning, before the noon hour, and in the early evening, for posts to appear on people’s walls.

     

  • Jan 24 Posted 5 years ago Facebook phone-... (not verified)

    Well, that was good but I am a bit confused because Facebook was accused of over-reaching to the privacy of its people again last weekend. Some people felt that Facebook was trying to dupe them into sharing contact information. Allowing such spreading was included within the standard permissions dialog for adding an app. An avalanche of objections from users forced Facebook to disable the permission not long after it went live.  

  • Jan 22 Posted 5 years ago Thomas (not verified)

    Great question, I'm curious about this as well. I wish using the hashtag was less visible, more of a backend thing that changes the word to a link or something, rather then visible to all in front of the word. It's #annoying and #hardtoread when #people #dothis constantly for #attention and #visibility.

    Hope to hear some answers and thoughts on this.

     

     

  • Jan 21 Posted 5 years ago Createtheinno

    Thank you for the post.  I sometimes have trouble wording my tweets or updating Facebook messages.  Those are some great ideas.  Incidentally what is your opinion on hashtags?  Are they a good source for tweets or are there better ways of communicating your topic clearly?

  • Jan 20 Posted 5 years ago Wendy Boyce (not verified)

    Great list of tips and tricks for social sharing - I will be sharing this list with several folks... (very timely for me)

    We also just kicked off a competition at our company to educate and engage our employees about our company's social media marketing initiatives and to encourage them share our social content.

    We'll be tracking analytics along the way to measure the success of the contest.  Kicking off today - we had over 30% of our staff jump into the contest - where before we had approximately 15% sharing our social content.

    Read More on YAHTZEE!  SIGMA's Social Media Employee Engagement Contest:  http://bit.ly/fjxndl

  • NeicoleCrepeau's picture
    Jan 19 Posted 5 years ago NeicoleCrepeau

    Glad you found it useful. As far as reading level on Facebook, in general, Facebook is more mainstream. Think sitcoms. Better for mainstream content at lower reading level and broad appeal topics, rather than niche technical topics. Based on that data, I've recenty adjusted some of my clients' social media strategies to use Facebook for much lighter content.

  • Jan 18 Posted 5 years ago Allie @ Faqsoftware (not verified)

    Facebook has become one medium that is greatly creating buzz for sharing our contents.  We connect with people around the globe and does not have the 140 character limit but every news feed refresh, it goes to the lowest.  How do I bring more people when news feed move fast?

  • Jan 18 Posted 5 years ago Brian Deeney (not verified)

    Hi

    I agree that video posts on Facebook are a great way of attracting more shares

  • Jan 17 Posted 5 years ago Linda E. (not verified)

    Hi Neicole-

    Thanks for the tips, especially for breaking down the different mediums. I never considered dumbing it down for FB--reminds me of grad school thesis and prof's recommendation to write surveys to 5th grade level.

    Also, appreciate the advice to avoid jargon on FB.

    This is really helpful, and I took notes.

    ~Linda

  • Jan 17 Posted 5 years ago Lauren_@_Argyle (not verified)

    Very interesting distinctions between posting in the morning and watching for comments on the weekend. Good nuggets! Thanks...

  • Jan 17 Posted 5 years ago ReneeOlson

    I wouldn't have thought about changing the reading level of posts for Facebook.  Great post.

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