The Twitter Black Hole

Posted on May 1st 2013

The Twitter Black Hole

I was recently putting together a presentation on Employer Branding when I ran across what I would like to call the Twitter “Black Hole.”  Many companies are using Twitter for posting jobs as part of their employer branding strategy which makes perfect sense.  However, Employer Branding is about how you look to the outside world.

Twitter black hole

On Twitter, there are 3 visual ways that will help you with this Employer Branding. There is of course, the profile picture.  Getting rid of the “egg” as a profile picture is a basic step that everyone has conquered.  Having a personalized good background is another visual that a lot of companies have mastered, but when it comes to the Twitter “cover” picture (Header), that has been lost in translation. A missed opportunity to make a statement.  Or are you sending your candidates into a black hole?

This phenomenon is not only showing in recruitment and employer branding accounts but also on many corporate accounts.  Why?  I think it is more about ignorance that inability.  Some organizations are doing it right as shown below.

Twitter EB

Having a great cover picture (Header)  on your profile is a great asset as we all know since a picture says more than a thousand words. The picture should say something about you or the type of company that you are.  Like on Facebook there are creative ways to make use of this picture as shown below.

Twitter clever

Next step?

Time to update your 3 Twitter visuals and brand your account.  Knowing the dimension of these picture is key, so here are the dimensions for your reference:

Twitter profile picture: 81 x 81 pixels (Max 2MB)

Header picture: 520 x 260 pixels (Max. 5MB)

Background picture: 1600 x 1200 pixels (Max. 2MB)

Have you seen any creative use of pictures on Twitter profiles?  Let me know!  Have any feedback, do not hold back and press the comment button!


Mic Adam

CEO, Vanguard Leadership

I am bridging the gap between Social Media and Business through years B2B and B2C sales, marketing and general management experience. I am an online & offline networker and social selling individual. I thrive on the passion that drives sales & profits by demonstrating and diversifying the unique selling points of high quality products and services through traditional channels as well as new media.

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• Social media policy creation and curation to protect reputations of individuals and companies.
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