Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Twitter Cards Create Your Own Rich Media Tweets
Posted on April 4th 2013
Twitter have just announced several new Twitter Card features which in my opinion are quite significant changes giving you the power to create media rich tweets to help promote your own content.
What is a Twitter Card?
Twitter cards make it possible for you to attach media experiences to Tweets that link to your content.
How is this achieved?
By simply adding a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers.
Types of Twitter Cards?
By default Twitter has already been showcasing some of your tweets with rich media, everytime you take a photos and post it through Twitter that is a Twitter Card, posting a link to a photo on your Flickr account in a tweet also creates a Twitter Card. Posting a Youtube video creates a Twitter Card. So what is so significant then?
Create your own Twitter Cards
Twitter has now given all it's users the power to create media rich tweets containing their own content. This is a massive game changer as now you are able to share your own content in a very attractive display. Users now have the ability to create the following Twitter cards:
- Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution.
- Photo Card: A Tweet sized photo card.
- Gallery Card: A Tweet card geared toward highlighting a collection of photos.
- App Card: A Tweet card for providing a profile of an application.
- Player Card: A Tweet sized video/audio/media player card.
- Product Card: A Tweet card to better represent product content, showcasing product photo, price and description.
In particular I am going to focus on 2 Twitter Cards to let you see how you can benefit from them.
The Summary Twitter Card is going to be the Twitter Card of choice for major news websites and bloggers. As you can see from the sample above the Summary Card allows your tweet to feature the articles title of the page, description (with a 200 character limit) a thumbnail image, authors name/Twitter account and also the link to the actual article.
So now you will have the power to have a tweet with not only 140 character but also a tweet with an image, description and multiple links to your content. So now when your news article or blog post is tweeted by a user who has just visited your website they will also produce the same style tweet because the Twitter Cards are a product of your website. Anyone who shares content from your articles/blogs that have been set up with Twitter Card code will produce these media rich tweets.
This one will have photographers excited! Twitter Cards now have the ability to create Twitter Gallery Cards. The sample above shows 4 photos that are within the tweet. What better way to attract interaction than to have multiple photos on the one tweet? With the Twitter Gallery Card you are able to manually select which photos you want to showcase in your Twitter Card. Much like the Twitter Summary Card you are able to showcase a title, description, author details and a link to the article/blog post.
The Nuts and Bolts
You are 3 simple steps away from being able to have your website produce media rich tweets.
First thing you must do is visit the official Twitter Dev site and review the information on all cards to determine which card would be optimal for your website.
With a bit of coding add the required meta tags of the Twitter Card to your website or blog. This is done in two parts, first the addition of one line of code to your <header></header> section of your website. Then the required Twitter Card meta tag details into the HTML <body></body> of your article/blog with all the required details filled out. See the following link for the details required for the Summary Card. Once all details have been entered hit update preview and then copy the sample embed code.
Once you have added the sample embed code to the <body></body> section of the required article/blog, simply publish the article/blog and then copy and paste the websites URL into the Validator URL tab. Twitter will then ask you to verify your website and you will then go on the waiting list to be approved for Twitter Cards. https://dev.twitter.com/docs/cards/validation/validator
Early adoption of Twitter Cards could help your website and Twitter account stand out from the crowd, so please take the time to set up your site and start tweeting media rich tweets.