Twitter Now Allows Geo-Targeting by ZipCode

Tracy Sestili
Tracy Sestili Author | Strategist | CEO, Social Strand Media

Posted on November 1st 2013

Twitter Now Allows Geo-Targeting by ZipCode

TwitterAds_geotargeting zip codeWow, lots of breaking news coming out this week on social media. I’m excited to tell you about Twitter now allowing geo-targeting by zip code to anyone who advertises on Twitter. This is a great way for local businesses to target audiences in their local area. If you believe you don’t fall in this category, let me help you think about that differently. There are many business types that can use this and here are just a few:

  • Any nonprofit holding a fundraising event can target the zip code and surrounding zip codes in that area to get registrations or sell tickets
  • Any business that is local or that has multiple locations can send out ads specifically for those zip codes
  • A real estate agent can target those zip codes in which s/he sells in
  • Food trucks who often tweet where they are going to be on any given day, can now pre-advertise with Twitter ads to make sure they hit their audience
  • A retailer with multiple locations can promote relevant offers to their customers in their respective zip codes
  • Colleges can use them to recruit talent or students in their local areas

Who has access?

Anyone who has signed up for Twitter ads. Currently, geo-targeting is only available in the U.S.

Twitter says that although geo-targeting can put your ad in front of a highly-targeted audience, it also limits the reach of your overall campaign, so they recommend to use it sparingly.

How does it work?

Simply type in the 5 digit zip code when choosing locations (where you put country, city, or state, now).

Twitter_GeoTarget

Are there any other ways you think you could use the new geo-targeting ads on Twitter? Would love to hear your thoughts/ideas.

Happy tweeting!

Tracy Sestili

Tracy Sestili

Author | Strategist | CEO, Social Strand Media

Social Media Author, Speaker & Consultant helping small businesses, entrepreneurs & nonprofits with their social media strategy and implementation. I'm familiar with all things social media but my sweetspots are LinkedIn, Twitter, Facebook, WordPress, Google Plus, and Social Analytics. My new book, Taking Your Brand from the Bench to the Playing Field, is a great resource for small businesses and has built-in worksheets to help you build the brand you want with social media. I use this book when I teach in the classroom at San Francisco State University, AcademyX Computer Training, U.C. Berkeley, and Hult International Business School.

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Comments

The Storyographer
Posted on November 1st 2013 at 5:28PM

Relevance = hyperlocal targeting of customers in your zip or postal code.