Twitter Redesign Is Good for Business

BradFriedman
Brad Friedman President, The Friedman Group, LLC

Posted on September 23rd 2012

Twitter Redesign Is Good for Business
Twitter announced a redesign of it's website and mobile apps, putting greater emphasis on photos and videos.
 
Twitter CEO, Dick Costolo appeared on NBC-TV's "Today" show to announce the design overhaul making photos and videos more prominent. Costolo indicated Twitter was responding to Twitter users who wanted better ways to express themselves in 140 characters. "What we heard over and over again from our users is they want to bring more of their personality to their profile pages," he said.
 
The mobile apps will now display photos attached to previous Tweets in a horizontal bar below the latest three Tweets allowing you to scroll through the photos with one swipe. The redesign also enables you to upload a new "Header Photo" that will appear at the top of your profile page with your picture in the middle.
 
This is a great opportunity for professionals businesses to visually express their brand to their Twitter followers. Take a look at how The Friedman Group took advantage of that space.
 
Twitter Redesign
 
Other changes include mobile third-party apps like yFrog and Twitpic will no longer be able to post images to Twitter.
 
I'm curious to know what you think of the new design and other changes?
 
BradFriedman

Brad Friedman

President, The Friedman Group, LLC

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with attorneys, CPAs, financial services providers, small businesses and other professionals to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing with the goal of generating leads and revenue.

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Comments

The new Twitter cover photos may satisfy brand managers, but the ability for businesses to "visually express their brand to their Twitter followers" is misleading. If you already follow an individual or business, you're not visiting their profile because their tweets already show up in your feed.

Good point Brett. For current followers you are correct. Occasionally I visit the profile of a brand I follow to see what they've been Tweeting about or what others are Tweeting about on their page. But for the most part, brands will get their bang for the buck when you find them because of a search or for some other reason and see their Twitter page for the first time. Either way it is an opportunity for a brand to express themselves visually. Before, all a brand or an individual had was blank space.

Thanks for your reply, Brad. I think you're right - brands will get the most bang for their buck when folks are looking for them via search engines. For the folks that already have Twitter accounts, they'll mostly be searching internally and won't see the cover photos, making the image irrelevant.. Either way, your assertion that having an eye-catching profile image won't hurt is spot on. Cheers!

Twitter is totally different communication platform. 140 characters actually helps me in draft my message creatively to communicate and build relationship.

I think as long as they don't change 140 characters, I am ok with the redesign.

Kent, this change doesn't effect the 140 characters, just the background behind your photo. Let's you be creative if you want.

Yes, I know that. As I said, as long as it won't affect the 140 characters, I am ok with other changes.

The header is very similar to Facebook's cover photo. I suspect brands will/could use it to increase current follower traffic to their profile page by including information on it e.g. clues for a game, exclusive updates etc

John, Those certainly would be creative uses for that space. I think we'll see all sorts of things happening in that space.

I agree with you Brad that the redesign will helpful for Business profiles not for the individuals, but basically the followers are engaged with the Business Brands by the text tweets only.

 

Mahendra, they say "A picture speaks a thousand words." I think individuals can use this re-design to their advantage as well as businesses. I've already seen some very creative individuals using this space to tell people something about themselves in a photo that can't necessarily be expressed in the space Twitter allows you in your profile.  Lots of opportunities for expressions here.

Yes Brad I do agree with that A Picture can speak More than a word, that's the reason the priority of  visual content  increasing in the social world.l

The redesign is great opportunity for businesses and individuals as well. The enhancement will allow users to visually create their own personal brand using pictures and video.  Whether you're a business owner or not, Twitter's new page will offer opportunities to create profiles that allow users to show off their creative skills.

Sandra, I totally agree with you!. Lots of opportunities for expression here for both businesses and individuals. People and businesses are already doing some very cool things and it is still very early.

The redesign is great opportunity for businesses and individuals as well. The enhancement will allow users to visually create their own personal brand using pictures and video.  Whether you're a business owner or not, Twitter's new page will offer opportunities to create profiles that allow users to show off their creative skills.

Ignoring the redesign altogether seems to be the more common trend right now. However, the opportunity for businesses to gain another outlet (completely free) for their marketing pleasures is a "Smart for business" option.

I agree Gary. It really is a "Smart for Business" option at a reasonable cost. Nothing's free though Gary. But the cost of the time it takes to put together aprofessional looking jpg and uploading it, is well worth it.

It just reminds me facebook cover

   surely, if used properly this space should give huge advantage to your business

R0meo, I agree completely. Using this added space to your full advantage can only help. Thanks for taking the time to comment!

Brad