Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Twitter Stats That Will Get You Tweeting -- 100%
Posted on August 26th 2011
Are you unsure about setting up an account on Twitter? Maybe you feel like it’s not right for your brand or your line of work, maybe you think that anything you would have to say would fall on deaf ears because your target audience don’t use twitter. Maybe you’re wrong…
The following statistics will prove that Twitter is fast and furiously becoming the social media platform used by everyone. The stats should show that it doesn’t matter if you are female, male, have kids …if you are wealthy, broke, employed or looking for work – you still have an audience on Twitter. Take a look and see for yourself – the stats also show that even if you haven’t got a presence on Twitter, people could still be talking about you….so maybe you should be listening?
Over the last 5 years -
- There are 200,000,000 registered Twitter users
- Almost 88% of people have awareness of Twitter and its existence
- There are 450,000 new Twitter accounts created everyday
- Meaning there are 5.2 accounts created every second of everyday
So we can longer claim that’s it unknown – there is a huge audience out there, right at your fingertips. That is a lot of people in a short space of time that have been convinced by its power.
- There are one billion tweets posted every week
- 180,000,000 everyday
- 138,888 every minute
- Over 1,650 every second
- Just 5% of Twitter users create 75% of the content tweeted
- There are 1.6 billion search queries everyday
- Meaning that there are 18,000 search queries every second
Still worried that you’re too old to be using it or that your brand or company is the wrong sort to be using twitter? Take a look at the numbers then…
- 46% of Twitter users are female
- 54% are male – very equal demographics
- 53% don’t have children
- 47% do have children – time doesn’t seem to be an issue
- The majorty of twitter users are aged between 30 and 49 - perfect age group
- 43% of people follow a brand on Twitter for special deals/offers
- 75% of users are more likely to purchase from a brand they follow – good headstart
- 67% of users are likely to recommend a brand they follow to other users
Ok….but maybe you’re still worried about the freedom of speech that users have. The fact that anyone can write anything about you, your brand, your services or your skills…
- 1,000,000 people view tweets about customer service each week
- 80% of those tweets are negative and critical
- As much as 75% of traffic comes from sources outside Twitter
We’ll let you in on a secret – whether you have a twitter account or not people can write whatever they want, whenever they want – they will get heard and it will get commented on and it will get passed on. Surely it’s better to be listening in on those criticisms, dealing with them and changing things for the better. Let people know you’re listening.
Maybe you don’t have a brand or a company or even a job – we’ve got a stat that should get you tweeting nonetheless
- Up to 85% of companies are using social media as part of their recruitment
Or maybe you don’t have the time to be on twitter in the middle of the day and therefore think you would miss out on most activity anyway….
- 5pm is the best time to be retweeted
So no excuses then? Looks like Twitter has an answer for everything….
If you have anything you’d like to add to this blog post – please feel free to send comments our way.