Feb 12 Posted 2 years ago
Not to nitpick, but I don't think you're correct regarding "Interests." ("Interest Lists" to clarify).
If you add a page to an Interest List, in your newsfeed that page will get grouped in with everything in the 'digest' for that Interest List.
For those of you who have Interest Lists: Look at your newsfeed. Any Interest List you've created or to which you have subscribed will deliver a digest of posts created by the pages in that Interest List.
The effects of adding a page (or advising your fans to add your page) to an Interest List are potentially (almost certainly, I'd wager) more negative than postive, when considering visibility in the Newsfeed.
So MAYBE adding a page to an Interest List might make Facebook consider the page "more valuable" in regards to Edegrank - but adding a page to an Interest List would potentially prevent users from seeing its posts.
Yes, I assume if you tell your fans to add you to their Interest Lists, but ONLY add you and no one else, you'd be guaranteed to be delivered to your fans. But all your posts would be delivered as a single digest, too.
Feb 9 Posted 2 years ago
Does Edgerank work the same for Personal Profiles as for Pages?
Feb 2 Posted 2 years ago
I'm glad that Facebook released this information. This should help millions to better understand the once mysterious EdgeRank. The one element I didn't ever consider was Complaints. It makes sense that a Page that receives complaints would receive less visibility. It's something like Google AdWords' Quality Score.
I don't see any mention of the fact that text-based posts would get greater emphasis in News Feeds though many in the recent past swear this is so. As I've said many times, creativity is rewarded while mindless posting is ultimately punished. Think hard Facebook Marketers about what you are going to post. It matters!
June 16, 2015In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a Linked...
June 02, 2015Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Man...
May 14, 2015If you're starting from a clean slate when it comes to video marketing, this comprehensive ebook is for you. The Video Marketing Handbook co...
April 30, 2015Has your manager demanded to know your tweet-to-sales ratio? If you're on the front lines of social, you know that the ROI of social can be...