Understanding Social Media: 5 Lessons in Social Web Design

Posted on December 7th 2011

Understanding Social Media: 5 Lessons in Social Web Design

charity : water website

charity : water understands social. Here are 5 things you can learn from their website.

1. Social isn’t a share button. It’s content

You can fill your page with share buttons and not get a single share, but if you post good content on your website it will get shared even if you don’t have share buttons. Good content is the key to sharing.

2. If you want people to learn, you have to teach them

Charities do stuff. That stuff isn’t always easy to understand. Show people what you do. Do it quickly and simply. Don’t bury what you do four clicks deep.

3. More pictures less text

People don’t like text heavy websites. Your eyes don’t like it, your brain doesn’t like it, your soul doesn’t like it. You may think you are conveying more, but sometimes less is more. Let pictures do your talking.

4. People like stats

Give people a stat, something hard they can hold and show to their friends. Empower them. Make them beautiful, not size 8, face arial, color black.

5. Assume people want to do nothing and everything

Some people don’t like sharing, they don’t like doing, they like reading stuff and leaving your website. That’s fine, give them enough information to digest and bounce. For other people, they want to go all out. They don’t want to just read: they want a Twitter background, they want to put an MPU on their site, they want to donate and tell their friends, they want to tattoo your name to their forehead. You can do all except the last one on the charity : water website.

That’s what I learned. What did you learn?

Jack Ashman

Jack Ashman

Jack Ashman is a social media marketing professional working in London. He specialises in Facebook design, strategy and insight. Find him on LinkedIn: http://www.linkedin.com/in/jackashman
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