With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.
As I noted in a previous post, Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. Women are about five times as likely to use the site as men. Unlike other social bookmarking sites, content shared on Pinterest is driven entirely by visuals — it’s impossible share something on Pinterest unless an image is involved. You can reach millions of people if your pinned content — a picture or video — goes viral. If your business relies on driving website traffic, you should create a company presence on the site.
Don’t see the pencil? Go to the menu in the upper right corner, select Settings, and go to the step below.
Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time frame to see how your numbers trend.
Find out which pins get the most repins, who pins them, and what else people pin alongside them. Use this info to tailor your website and Pinterest boards.
This video delivers easy-to-understand information about: