Jul 22 Posted 4 years ago
Some good points. If you would, let me share some experiences my clients have had.
#8 Promote, promote, promote.
Print and in-house promotion of check-ins work and are important.
A client of mine typically promotes their check-in deals on their front door (and in other ways as well.) I provide the signage for them to do the front door and I can always tell when the signage is missing as check-ins drop.
#2 & #3 Entice and build loyalty.
Structure check ins to build loyalty as well as initial purchases.
A local restaurant that is not a client of mine has a fantastic and way too generous"Newbie" speicial which I was happy to take advantage of. The second time I went there I checked in expecting to find a check in but didn't. They ONLY offer the over the top intitial Newbie special. I felt let down and being disappointed I don't bother to check in there anymore. It was a good part of the reason I went back.
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