Jun 9 Posted 2 years ago
Great article, very relevant. I am such an advocate of, and am fascinated with, excellent UI/UX, because I am one of those consumers who gets frustrated with terrible functionality of forms, websites, etc. It is so key to catching and retaining readers/customers, almost as much so as the product you are selling.
In saying that, I really appreciate functionality like social media login and social media checkout, as recommended in this article. These are great added benefits that customers on the go really notice and appreciate, even if only subconsciously, as it leaves the customer with a sense of ease in using your site, instead of annoyance or abandonment.
Also, this goes hand in hand with creating a better mobile strategy, of which we are on the forefront in the digital marketing world. Utilizing social media login and registration eases the process of filling out a form or checking out while on a mobile device, which is a great added benefit.
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