Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Video Chat Use Upside - 550 Billion Minutes in 2015
Posted on February 10th 2012
The video communications market can be divided into three sub-markets depending on the consumer electronics (CE) device which is being used to make the call: PCs, Mobile, and living room (digital home) devices.
That being said, the living room video calling is a nascent market and currently has a relatively small user base. According to the latest market study by NPD In-Stat, they now forecast that total users will increase from 1.5 million in 2011 to 16.4 million in 2015.
Asia Pacific will be the largest market for living room video calling by a significant margin as this is the region with the highest video calling enabled device shipments.
Video communications originated on the PC and these services are significantly more mature than on other device types -- Skype, Google Talk and G+ Hangouts are examples of the popular free consumer-oriented video chat services.
While PC video calling solutions have been available for several years, these services continue to evolve in functionality. The most notable change to PC video calling is the association with social networking and the unification of these solutions with social networks.
"While the mobile market is experiencing the strongest growth in usage, the PC and living room calling markets are also experiencing a surge of large player activity," according to Amy Cravens, Senior Analyst at NPD In-Stat.
The integration of video calling with social networks -- such as the Skype integration with Facebook and the Google+ incorporation of Hangouts -- is bringing a fresh perspective to video calling scenarios.
Additionally, introducing this capability to the living room, enabling HDTV video chat, is an additional aspect of the market that is being endorsed by Microsoft as well as leading device OEMs including Panasonic, Samsung, and LG.
Key insights from the latest study include:
- The total number of video calling minutes of use will approach 550 billion minutes in 2015, a monumental increase from 141million minutes in 2010.
- Skype and Apple FaceTime are leading the mobile video calling market and had similar usage rates among mobile and tablet callers. Other leading and emerging video calling solutions include, AOL, fring, Google, Microsoft Kinect, ooVoo, Raketu, Skype, and Tango.
- The build out of 3G networks and launch of 4G will be important drivers in mobile video telephony.
- Skype says that 75 percent of their online users have made a video call.
- Active usage rates vary significantly across screen types.