Jul 31 Posted 2 years ago
The ancient adage, "A picture is worth a thousand words" holds especailly true for modern PR and marketing. Savvy PR professionals are recognizing that we are time-challenged, and add visuals to their press releases to help tell their story in a more streamlined fashion or help make the point more dramatically. However, there is a HUGE caveat to this practice. Too many PR teams add a visual just for the sake of "being cutting edge." And the visual does not always work. Wrong move! I've seen somewhat unrelated YouTube videos attached to releases and they actually detract from the message. Or worse yet, the visuals take longer to assimilate and take in than your headline!
Any graphics you add have to directly relate to your main story or be an exemplar of the message. Without the direct tie-back to your headline or story, it's a wasted effort. Loraine Antrim https://twitter.com/loraineantrim
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