May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 31 Posted 8 months ago
The ancient adage, "A picture is worth a thousand words" holds especailly true for modern PR and marketing. Savvy PR professionals are recognizing that we are time-challenged, and add visuals to their press releases to help tell their story in a more streamlined fashion or help make the point more dramatically. However, there is a HUGE caveat to this practice. Too many PR teams add a visual just for the sake of "being cutting edge." And the visual does not always work. Wrong move! I've seen somewhat unrelated YouTube videos attached to releases and they actually detract from the message. Or worse yet, the visuals take longer to assimilate and take in than your headline!
Any graphics you add have to directly relate to your main story or be an exemplar of the message. Without the direct tie-back to your headline or story, it's a wasted effort. Loraine Antrim https://twitter.com/loraineantrim