Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Want to Lose Followers? Try Posting Inspirational Quotes
Posted on July 24th 2013
“Quotes are inspiration for the uninspired,” a wise man once said.
Irony aside, much evidence points to a grim forecast for the future of the inspirational quote as a social marketing tactic. You see these quotes on Twitter, on Facebook, and even on Tumblr, Instagram, and Pinterest as “inspirational photos,” with stylized fonts layered over ostensibly artistic photos. However, let’s look at some of the reasons why the inspirational quote has fallen off the list of best practices for social media:
1. Public perception towards inspirational quotes have shifted to the negative. They’re cliché, they’re cheesy, they’re passé. From the perspective of the 18-to-25 generation, they’re posted by only preteens who don’t yet know the ropes of social media and the older generation trying far too hard to be “cool.” This is content that these preteens will look back on with embarrassment when they get older, along with the emotional song lyrics and mirror selfies, and the middle aged person’s children will be embarrassed to have their parents post. The 18-to-25 generation is one that a brand should be looking to convert to lifelong customers, not estrange.
2. Type this into Google while in incognito mode: “Inspirational quotes are.” What comes up? Most users aren’t searching for “inspirational quotes are amazing.” They’re searching for “inspirational quotes are annoying.” The top results that are positive are ones that specifically require that the quote meet a certain standard – funny, short.
3. Many parody accounts poke fun at these so-called inspirational photos. For instance, there is an account on Pinterest solely dedicated to pinning “stupid inspirational quotes written by teenagers.” A personal favorite is a mildly obtuse Tumblr account that takes pseudo-artsy photos with quotes in delicate font and scribbles an altered meaning on it with crude red lines (example below). This goes to show that this type of media simply doesn’t carry the esteem it used to. It’s time to move on.
Ultimately, it’s up to you to determine the best practices for social media strategy for your brand. Despite the overall decrease in affection for these so-called inspirational quotes, if this is what your particular audience demands, the needs of your audience overrule the needs of the general public. However, this is not the majority of brands. For the great majority of you, cut down on the number of inspirational quotes you post. An entire generation will thank you.