What Does 2014 Have in Store for Social Business?

Monica Romeri
Monica Jade Romeri Founder and CEO, Darwin Digital Content

Posted on December 28th 2013

What Does 2014 Have in Store for Social Business?

As 2013 comes to a close, many are pondering how social media will change and how it will affect their business.  The environment of social business is never stagnant. Change is always in the air, social-businessand smart innovations are adopted quickly. It is vital to look to the future as you revise and refine your marketing and business plans for the next year. 

Real-Time Marketing Will Take Center Stage

Real-time marketing will become indispensable to brands, prospects and consumers alike.  Oreo’s real-time marketing during the Super Bowl blackout stirred up a whirlwind of social media activity—casting a bright spotlight on the brand.  Oreo effectively set a new standard for relevant, of-the-moment content.  Let events, such as professional sports games, big-time concerts and popular TV events, inspire your company content.  Ideally, you should have a social media point-person on call at all times to join in on the real-time action and help you capitalize on the next great social moment.  Savvy companies know that creating newsjacked content or at least participating in related social media discussion is essential.  Being immersed in the moment can help your followers fully experience it, greatly expand your social reach and boost your social lead generation.  Make sure that you can deliver, when it matters most.     

Visual Content Will Become Even More Prominent

Visual content—including videos, infographics, webinars, podcasts and SlideShare presentations, will continue to hold more and more sway.  Visuals allow you to educate and entertain your audience simultaneously.  Since it takes less time and focus to watch a short video, prospects are more likely to watch a video in its entirety rather than read a lengthy, complex blog post to its completion.  Always include captivating photos or even video elements in your written content in order to capitalize on the appeal of visual content and beat your competitors. 

Social Media Investment Will Be a Necessity

As demand for high-quality content and social media ROI soar, more companies will invest capital in social media positions.  If you intend to do social media marketing in-house, do it right; hire a social media manager.  Companies of all sizes are realizing that they need to understand and practice effective social listening in order to truly reach, inspire and connect with their audiences.  Managing and protecting your brand identity is a full-time job; treat it with the gravity it deserves.  If you desire outside help, find an agency that really understands the full-range of social business—rather than just social media tools.

Engagement Will Be More Important Than Ever

In the social business environment, it is crucial—certainly not optional—to build and maintain a stellar social presence.  Winning social media marketing requires serious dedication and organization.  There are a multitude of social resources and tools that can streamline content curation and the promotion of your original content across all your social networks, such as HootSuite, Klout and Topsy.  Again, a social media manager is a critical resource. 

Social media is not going anywhere, and the influence of social business grows stronger by the day.  There is a potential client behind each of your social media interactions.  Social media is becoming more diversified; it is no longer dominated by a single network, such as Facebook.  The social media landscape is vast, and your prospects are increasing driven by social media influence.  Social business requires a consumer-centric outlook.  You need to welcome your prospects, when they enter social spaces each day—whether that is on Facebook, Twitter, LinkedIn, Google+, Pinterest or Instagram.  Your prospects may arrive via a mobile device on social media, so ensure that you are ready for the influx of social leads with responsive website design.  Excellent content creation and genuine engagement are the cornerstones of strategic social business.  Neglect social media in 2014 at your own peril.

Monica Romeri

Monica Jade Romeri

Founder and CEO, Darwin Digital Content

Monica is Founder and CEO of Darwin Digital Content, a performance-based content marketing agency.  DDC delivers highly evolved and strategic content creation and marketing services to help clients—big and small—attract their target audiences and drive revenue.

Monica has a proven track record of publishing captivating, persuasive and elegant content. Her background in sociology and interest in group dynamics facilitate her development of unique and provocative and yet highly relevant content topics and strategy. Her content has trended on LinkedIn and been featured on SocialMediopolis, Jeremy Goldman’s daily Social 6 and Yahoo! Small Business Advisor. Monica consistently incites seriously high rates of website traffic, social content curation and lead generation and conversion. For all her latest content, follow her on Twitter: @MJRomeriDDC.

The Darwin Digital Content team can breathe life into any topic—attracting a significant captive audience, enhancing SEO and amplifying online influence to help clients reach and surpass their content marketing objectives. DDC creates blog and premium content and also offers strategic content consulting, editing services and social media marketing.





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Robin Carey
Posted on December 28th 2013 at 1:55PM

Good piece, Monica.  One of the things I'd like to see happen in 2014 is a general acceptance of how to measure engagement, which right now is all over the map.  I think this will make the ROI argument stronger, and will also help in determing the relative values of paid-earned-owned.  But I like your thoughts here,

Monica Romeri
Posted on December 28th 2013 at 2:13PM

Thanks for your thoughtful comments Robin.  I agree that consensus on engagement metrics would be a great step forward for brands and agencies alike.  Best wishes to you and Social Media Today in the New Year!

Randy Milanovic
Posted on January 21st 2014 at 5:06PM

My vote for most important measurements are MQL and SQL.

Marshall Crawford
Posted on December 28th 2013 at 2:11PM

That means social networking sites like Pinterest, Slideshare and Tumblr will receive more attention from social media marketers and businesses. Videos will be shared more compared to images and texts to increase followers and customers.

Posted on December 30th 2013 at 5:20AM

thankgood hank Monica for a good summary that makes us all conscious of trends that we should all be aware of.

Alexandra Kalinina
Posted on December 30th 2013 at 2:57PM

Hi Monica,

Thank you for your blog article! I agree that visual content will be even more prominent in 2014, at least because it is mobile-friendly and we all expect the further growth of mobile web traffic in 2014.

What do you think, will intro videos on the home pages of companies (see an example here) become more popular next year? 

Monica Romeri
Posted on December 30th 2013 at 5:08PM

Thanks for your comment Alexandra.  I think intro videos on homepages are a great way to leverage visual content; marketers in the know will utilize a wide variety of visual content in 2014.  Have a happy New Year!

Sofie De Beule
Posted on December 31st 2013 at 9:24AM

Hi Monica!

I really enjoyed reading your article, especially the part where you zoomed in on the importance of engagement. As companies dedicate more and more time to detecting social conversations and social leads, I'm curious if you've ever heard of Engagor? It's an all-in-one social media marketing tool that really thrives on engaging with your customers. I'm Community Manager at Engagor and we strongly believe in building an engaging online presence for any of our customers by implementing CRM, customer service and customer engagement through a customer's social platforms.

I'm sure 2014's evolutions in social media marketing will hold a great challenge for all of us. What do you think will be most challenging?