- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
What Facebook Interests Mean for Your Business Page
Posted on March 20th 2012
We know Twitter has Lists, Google+ has Circles, Pinterest has Boards and now Facebook has Interests. Most users should now see “Interests” on the left side of their News Feed:
These Interest lists are a way to tidy up a user’s News Feed and isolate a particular topic or grouping. When I click on my Photography Pheed list shown above, I see only posts from those I’ve added to that list. I have control of that list as I created it. The interesting thing here is that users do not have to Like a page or be Friends with a person to add them to the list. Will we see Likes becoming more and more unimportant to pages?
Facebook Interests Means: Users don’t have to Like your page to see your content in a feed
The Like Button on pages is new and improved and caters to these Interests lists. When a user Likes a page and hovers over the button it gives choices to add the page to lists the user has created, or start a new list that includes the page.
Facebook Interests Means: Users can add your page to a list right from your Like button
Facebook provides pre-populated lists users can subscribe to (most right now were created by Facebook employees). But when a user creates a list they control who’s in it. They can share the lists and encourage others to subscribe to them. Oh, and maybe businesses can/should encourage owners of popular relevant lists to include them.
Facebook Interests Means: As users subscribe to lists made by their friends and others, your posts will be more visible = more chances for engagement
With the ability to view only posts for a specific topic, in other words a topic a user is truly interested in, there is a chance that they will spend more time looking at posts. Also, without all the “noise” from the rest of the stuff in the News Feed, users are less likely to miss one of your posts. So it will be really important to focus on content development and provide a lot of relevant subject matter pieces to appeal and engage them.
Facebook Interests Means: Businesses can secure listings when they provide unique content for a niche
When a user views an Interest list’s feed that they created, Facebook is constantly showing suggestions of other pages and people to add to the list. Yay, yet another chance for your page to be added to a list!
Facebook Interests Means: A business now has the ability to extend its reach beyond its fan base and increase exposure to their content
Start putting together your plan now for using Interests to your advantage; you have some time as the adoption rate is usually slow with new features on Facebook. Should Twitter be worried?