Jan 24 Posted 2 years ago
Thanks for your comment Robin and sorry for just replying now,
I think between different Google products its going to become hard for users to avoid signing up for Google+. While I can't see it ever becoming compulsory to sign in to use products like search, maps or YouTube, I'm sure Google will find ways to get more people signed into accounts. Unlike Facebook, who rely quite heavily on users inputted profile information, Google already have a wealth of information on users without them having to specify t in their Google+ profiles, so even if a person joins G+ and just enters the most basic information (name, dob etc) Google can easily associate huge amounts of other data with their profile i.e.
- Location - from their IP location
- Gender - from their name
- Interests, profession, social grouping - from their search history, youtube views
- Connections - from their gmail and hangouts
This is why I don't think Google are too worried about people not using G+ for social networking, the key thing is getting them to have an account and they can then link huge amounts of data to that user account with or without the users input.
Jan 24 Posted 2 years ago
Hi Marc, thanks for leaving a comment.
I think you're right about local businesses being resistant to mobile advertising. I would expect Google to be more interested in promoting the ecommerce opportunity for mobile ads. We'll no doubt see product listing ads becoming more prominent on mobile - leaving very little real estate for organic listings on mobile browsers. Mobile search ads already get high CTR's - if you add in PLA's (which get better CTR's than text ads anyway), in addition to the increased use of smartphones, cross device tracking and improvements in ecommerce and you've got a massive new marketplace for Google to grow into. Basically Amazon's Adwords bill is going to keep going up!
Jan 23 Posted 2 years ago
You are so right when you say that G+ is a demographic research tool. That has been my opinion for a long time but your article is the first I read to bring it up.
On the mobile front, everybody is super excited about the possibilities but the challenge will be to get the local businesses, traditionnally very small shops, on board. Foursquare hit that wall and so will everyone for the next 5 years.
Jan 21 Posted 2 years ago
Good article John.
While you've elucidated on the existence of Google+ you didn't mention why people would sign up for it. I manage our company's page and post every now and then really because whatever I post will appear at the top right of the search page when people Google us, and authors can be attributed to articles and a nice little image appears alongside the SERPs.
I know it's free and one shouldn't complain but 1) I don't like it when they increasingly link all their services together (I don't want all my smartphone pictures uploaded automatically etc) and 2) the settings are really, really, really complicated and I consider myself quite well-versed in using social media.
So, quick ques., why would anyone, if it's not a social network, sign up? Most people aren't aurhors nor manage company pages. Thanks.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...