What Is the Most Popular Content Shared on Social Media?

varun_tulsyan
Varun Tulsyan Business Intelligence and Marketing Consultant, Xlabz

Posted on October 17th 2013

What Is the Most Popular Content Shared on Social Media?

In a world, where there are 2.7 billion internet users, it is not easy to get your content seen, read and shared easily. While few create great content and get recognition, others get lost and keep trying. Those who create great content tend to ignore why people share their content. Thats because it is puzzling. Yes, we don’t know why people share the content. Is it because of the content,  the photo,  the links in the post, or stats involved? People share on Facebook, re-tweet, recommend or press the content because they want to. They like it and think that the content deserves recognition and is contextually relevant.

Motivations for sharing

Many studies don’t really reveal the motivations behind content sharing but a study by New York Times shows,

  • 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.
  • 94% carefully consider how the information they share will be useful to the recipient.
  • 68% share to give people a better sense of who they are and what they care about.
  • 73% share information because it helps them connect with others who share their interests.
  • 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.
  • 69% share information because it allows them to feel more involved in the world
  • 84% share because it is a way to support causes or issues they care about.

Thus content sharing is bringing value and entertaining content to others, to define ourselves to others, to grow and nourish our relationships, self-fullfillment and to get the word about causes or brands.

What is the most popular content shared on Social Media

According a report on Ipsos, a survey indicated that a significant proportion of internet users share pictures on social media. A breakdown on the most popular content shared on Social Media sites is shown in the chart.

As we observe in this report social media  has been turning visual in nature and photography has become the center of attraction of social media engagement (43%). Thus people are liking more a visual content than any other content as it is easy to understand, which means the written content is dying??

Well some of the stats below could indicate the importance of visual content in Social Media:

  • Among the top 10 activities on Facebook for Q2 2013, uploading and sharing photos has been the top activity on desktop, mobile and tablet (Jeffbullas.com)
  • Among the top 10 activities on Twitter for Q2 2013, uploading and sharing photos has been the second top activity on desktop, mobile and tablet (Jeffbullas.com)
  • Among the top 10 activities on Google Plus for Q2 2013, uploading and sharing photos has been the top activity on desktop, mobile and tablet (Jeffbullas.com)
  • Pinterest, a visual medium, is the fastest growing social media network which grew 88 per cent year-on-year (Computer World)
  • Publishers who use infographics as their marketing weapon can increase their traffic by 12%. (Infographic B2B)
  •  40% of people will respond better to visual information than plain text. (Zabisco)

Having looked at this, why do you share content??? Does visual content play an important role in your content sharing? DO let me know your thoughts!!!

varun_tulsyan

Varun Tulsyan

Business Intelligence and Marketing Consultant, Xlabz

Varun Tulsyan is a Business Intelligence and Marketing Consultant at Xlabz, Pondicherry. He is fond of Social Media and blogs at www.socialmediatrics.wordpress.com.

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Comments

nuntxilu
Posted on October 18th 2013 at 7:30PM

I certainly don’t think that the written content is dying.  It’s necessary to dose accurately our tools to maintenance the balance between making content more attractive to draw the attention of a wide audience and providing good content that will be able to provide value to encourage engagement and loyalty of our reference target. It’s clear that images gain quickly a lot of ‘likes’ but, however, we must go further still, and for this, good written content is essential.

Luke Harry
Posted on February 26th 2014 at 4:07AM

Good post, but unfortunately it just goes to show how badly EdgeRank has failed that Facebook has a kind of marketing that is a rule to itself.I honestly can’t wait until I stop seeing this kind of stuff popping up on my wall, also having to do this as a marketer isn’t what particularly interests me as part of my job(VW Readout). Even if the results do justify the means.