Jun 10 Posted 3 years ago
Great comment! Thanks for your input.
Here's my "Hub" for those interested in more content from me: neil.uberflip.com
Jun 9 Posted 3 years ago
This is a must-read article for everyone involved with Content Marketing. The section on "Revenue is Real" is especially important because it shows that lead conversion is the key to success. One thing that is new today is the increasing use of Marketing Automation as provided by companies such as Hubspot and Marketo. Neil is right that this historic use of content marketing isn't new, especially as a cornerstone of a comprehensive marketing plan. But what is new is the use of digital media and social channels to expand your reach.
We at SocialEars have been working closely with Innovative Marketing Resources (IMRcorp), Hubspot, and Marketo on exactly these points and in helping customers better understand the transition of content marketing into the social media domain. Marketing readers of Neil's article should take the time to understand his points to maximize their success.
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