Using Tailwind's soon-to-be revealed keyword listening tool, we analyzed a sample of 20,000 pins to find what's popular this Halloween, and what it means for brands on Pinterest.
As we all know, Pinterest is an amazing place to find new ideas for seemingly every holiday - and Halloween is no exception. This year we wondered what pinners would be excited about when it came to planning their perfect Halloween costume. To find out, we used our soon-to-be-revealed Pinterest keyword listening tool to pull a sample of 20,000 pins and found 100 of the most popular words on Pinterest this Halloween.
So, what does all this mean for brands? While, again, "DIY" being the top word isn't too surprising, it is important to realize that there is a strong trend with pinners making their own costumes - not going to a party store and buying one. While this may feel like the kiss of death for some retailers, it's actually a great opportunity to reach out to those pinners and let them know about a great sale you're having on costumes and - hey! - they won't have to sew a thing. And just imagine the possibilities for brands selling makeup, craft supplies or even clothing. Being able to find and engage those pinners who need your product to create their perfect Halloween costume makes you a hero, and them a lifelong fan.
Regardless of your industry, by using social listening you can find pinners actively seeking out your goods or service and create that relationship before the purchasing decision ever takes place. In the end, that's the true power of social listening.