Aug 14 Posted 2 years ago
Great question, Safeer. I could write a whole post about that! The quick answer from the consultant's perspective is to show the client why these these activities are not in their best interests, and offer alternatives that will produce better results. Sharing examples from your experience, educating clients on best practices and highlighting case studies (yours or other's) can help.
I find some of my best clients are inquisitive. They often explore ideas, articles, webinars, etc, and then we have provocative discussions to unpack the details. Why did something work for one business but not another? What's really best for their unique situation? Sometimes this requires challenging their thinking and pushing back a bit. It's tough love.
Ultimately, the client is the one accountable for their own success. You can't force them to act or follow your advice. You can provide excellent guidance and the support they need to achieve their goals. The rest is up to them.
Aug 10 Posted 2 years ago
I agree with you regarding the fact that a lot of so-called consultants just want to take your money and spent it without your best interest in mind. Nevertheless, do not forget that some clients refuse to listen to good advice because they find on the internet "the secret solution to built your online strategy" or articles likewise.
So if it's crucial that the client be cautious about the people he works with regarding its marketing strategy, what is your advice for the other side ? How can one convince a client that going to Facebook might not be the best strategy for its brand ? That a LinkedIn page where you just post news without engaging your audience is not the solution ?
Webinars On Demand
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...