Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
What's Your Take on LinkedIn SWAM?
Posted on February 20th 2014
Unable to post comments in groups immediately? All your discussions and comments go under review in Each & Every group? Have you been affected by LinkedIn SWAM too? Welcome to the group :) (I know you’d rather not!)
The entire story began about a year back when LinkedIn introduced (very discreetly) a 'security feature' into their groups. This feature, called Site Wide Auto Moderation, or SWAM by the LinkedIn police says, “Any time a group member’s recent contribution to a group is marked as spam or flagged for not being relevant, that member’s posts to all their other groups are automatically subject to approval by group management.”
A lot has been written by “LinkedIn loyal” users about this policy. People were enraged on being SWAM’d. However, LinkedIn did very little to pacify their users. The end objective – to stop spams in groups; was being met after all!
So now that we know, after over a year of introducing SWAM, LinkedIn is not going to take any action, let’s move on to finding a solution to it. After LinkedIn signal ceased to exist, LinkedIn groups are our last ray of hope for lead generation on this platform.
I work on LinkedIn groups day in and day out in my current role, so needless to say it was a real blow when I realized that I had been SWAM’d. I read up almost all the articles that were there, talking about SWAM. Even though I felt a little better after knowing that I wasn’t the only one, it was time to take some action. Here’s what you must do:
- Contact LinkedIn customer service, let them know that you’ve been SWAM’d. They won’t be of much help because the mechanism that changes a member’s posting permission is automated and cannot be reversed by LinkedIn Customer Support. They cannot provide a list of which groups blocked a member either due to privacy restrictions. So much for having a customer support cell :)
- The best way to go about this is message ALL the group owners/managers. That’s what I did. I messaged all the 53 group owners and informed them that all my posts and comments are being moderated instead of being posted immediately. I also told them how valuable being a part of their group is for me and that I would love to participate further without spamming their group (I knew that I actually wasn’t spamming, but when the ball is not in your court, it’s better to give in :) )
- I was very surprised when I received a 90% reply rate the very next day! Most of them said that they had not done anything to put my posts under moderation. You have to then inform them about how to “unSWAM” you in their group, post which you will fall under the normal group policies. Under the “Manage” tab of their group they will see the “Participants” option, under that when they click on “Blocked” your name will be visible. They will have to click on “Approve”, post which you will be removed from the effect of SWAM in that particular group. It is a painful process but it is the ONLY way!
LinkedIn is a very credible platform and it aims to stay so by taking (sometimes) challenging decisions. The positive outcome of SWAM – I do see a drastic drop in spam in all the LinkedIn groups :)
Do let me know your LinkedIn SWAM experience in the comments section below. I would love to know how everyone dealt with it.