Unable to post comments in groups immediately? All your discussions and comments go under review in Each & Every group? Have you been affected by LinkedIn SWAM too? Welcome to the group :) (I know you’d rather not!)
The entire story began about a year back when LinkedIn introduced (very discreetly) a 'security feature' into their groups. This feature, called Site Wide Auto Moderation, or SWAM by the LinkedIn police says, “Any time a group member’s recent contribution to a group is marked as spam or flagged for not being relevant, that member’s posts to all their other groups are automatically subject to approval by group management.”
A lot has been written by “LinkedIn loyal” users about this policy. People were enraged on being SWAM’d. However, LinkedIn did very little to pacify their users. The end objective – to stop spams in groups; was being met after all!
So now that we know, after over a year of introducing SWAM, LinkedIn is not going to take any action, let’s move on to finding a solution to it. After LinkedIn signal ceased to exist, LinkedIn groups are our last ray of hope for lead generation on this platform.
I work on LinkedIn groups day in and day out in my current role, so needless to say it was a real blow when I realized that I had been SWAM’d. I read up almost all the articles that were there, talking about SWAM. Even though I felt a little better after knowing that I wasn’t the only one, it was time to take some action. Here’s what you must do:
LinkedIn is a very credible platform and it aims to stay so by taking (sometimes) challenging decisions. The positive outcome of SWAM – I do see a drastic drop in spam in all the LinkedIn groups :)
Do let me know your LinkedIn SWAM experience in the comments section below. I would love to know how everyone dealt with it.