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Oct 12 Posted 1 year ago
I somewhat agree with you..I have been doing such campaigns in Pakistan and have realised that the impression game has lost its value. Our focus should now be diverted towards more responsive outputs. But the question still remains unanswered, the noise is too much and impression game is ending, a year later responsive campaigns would die out too as everybody will be focusing on that..so whats next?
Oct 11 Posted 1 year ago
Great article! I'm still in school but I'm looking to pursue a career in social after I graduate. This is a good read for me because I think it would be tempting for me to
1. advertize impression numbers to show sucess
2. actually be fooled into trusting those numbers
I'm glad I got to read this article so I am aware of the realities of impressions versus actual engagment. Using te Corvette example really helped put things in perspective as well.