Oct 12 Posted 2 years ago
I somewhat agree with you..I have been doing such campaigns in Pakistan and have realised that the impression game has lost its value. Our focus should now be diverted towards more responsive outputs. But the question still remains unanswered, the noise is too much and impression game is ending, a year later responsive campaigns would die out too as everybody will be focusing on that..so whats next?
Oct 11 Posted 2 years ago
Great article! I'm still in school but I'm looking to pursue a career in social after I graduate. This is a good read for me because I think it would be tempting for me to
1. advertize impression numbers to show sucess
2. actually be fooled into trusting those numbers
I'm glad I got to read this article so I am aware of the realities of impressions versus actual engagment. Using te Corvette example really helped put things in perspective as well.
February 16, 2016An exclusive, live webinar from Social Media Today February 16th, 2016 at 12pm EST / 9am PST The question marketers have been asking themselve...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...