Aug 27 Posted 5 years ago
Sorry for the delayed reponse! I think with the new site switching over that my email notifications got all screwy.
Anyway, thanks for sharing that post, I hadn't come across it. I agree, it's really about having good content (or products) that will make people buy/use/engage with your brand.
thanks for the comment!
Jun 15 Posted 5 years ago Nice post Zoe, and nice to find you via SocialMediaToday :)I wonder if you saw there was a video of Seth Godin recently posted talking about SCRM and the fact that marketers can't control peoples' behavior, no matter how badly they'd like to (http://bt.io/FQ9D). The stats can offer guidance but a company has to personalize its strategy. Likewise, I think as consumers we have to be aware of the information that we choose to share, ie I am aware that every time I use a fidelity card I am getting discounts because I am giving up certain information.I definitely agree with your last point, though. I'm also interested in your findings and keeping in touch.
Jun 5 Posted 5 years ago Thanks for the link, Zoe... downloading and reading later.
I would love to see what might come from a collaboration between language academics and social media data analysts. We might not get very far automating this analysis but we might learn some very interesting things about ourselves and how we express ourselves online.
Jun 4 Posted 5 years ago Thanks so much for the great feedback Josh! I'm looking forward to contributing more posts.
As for the automated sentiment analysis - couldn't agree more. It's somewhat of a touch point where I work, in the Measurement Science department at Syncapse. We recently wrote a white paper on an experiment we conducted on the topic. If you are interested in reading it, here is the link - http://www.syncapse.com/media/syncapse_sentiment_analysis.pdf
Our biggest finding was just as you said - even human sentiment scoring isn't that accurate or reliable. This is because there are many versions of the truth.
Jun 4 Posted 5 years ago Great post, Zoe, very well put (so good, in fact, we posted it on Facebook)! Everything you're saying is right on point, in my opinion. I'm a big number cruncher and I love data but, at a certain point, it starts to go the wrong direction and lead to poor decisions instead of informing the correct one.
If I could add one more point... the one thing I would add to this list is "automated sentiment analysis." I've used several products that try to suss out what the general consensus is on a subject and they all fall short... very short. It starts to become creepy when it's correct and terribly misleading when it isn't. It's
headhard enough to analyze what my finace meant over IM, how is an application have any chance?
January 12, 2016An exclusive, live webinar from Social Media Today January 12th at 12pm EST / 9am PST Description coming soon.
December 15, 2015An exclusive, live webinar on December 15th at 12pm ET/9am PT Description coming soon.
September 08, 2015Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
September 03, 2015The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...