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A Whitepaper for brands ready for an enterprise-level social media plan

Ogilvy Enterprise Social Media v1 0


A few weeks back, I was asked to share my POV on what the more sophisticated brands are doing in socila media. It's not about a stand-out campaign covered in one of the trades,nor about the next brand to adopt Twitter. Many big brands have a few years of exploration under their belts and are turning to establishing a more strategic, enterprise-wide approach to using social media both to market and to change the way they do business.

Download and share the document. I promise to clean-up some clumsy typos but I wanted to get it out there even in a rough form to share some ideas and spark some discussion.


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