Who is Joseph Kony, and Why Will He Prove My Manifesto That Social Media is a Spiritual Awakening?

Chris Dessi
Chris Dessi CEO, Author, Television Commentator , Silverback Social

Posted on March 7th 2012

Who is Joseph Kony, and Why Will He Prove My Manifesto That Social Media is a Spiritual Awakening?

Today two friends shared a video with me via Facebook. It's important that I mention it was two friends because if I received the video from one friend I may not have watched the video, and I certainly would not be writing this post about the video - but when two people share the same thing, I tend to take notice.  You should too.

Joseph Kony

The first friend - Jen Brennan posted a link on my timeline.  The second friend, Mike Bucci sent me a message with the link attached. His impassioned note read as follows:

"Kony2012...absolutely amazing proof that this is a spiritual awakening. Have you watched this video that's circulating?"  

I just finished watching the video, and I recommend you do as well.  You can find the video here.   

But before you do, let me add a disclaimer. I'm not a particularly political person, but this video will certainly move you. I think it will effect you even more profoundly if you're a parent, I felt as if I had been kicked in the stomach while watching it.  This video articulates beautifully that this social media animal is a spiritual dance.  That together, "many littles" can do great things through our collective digital connections.  

If Jen and Mike hadn't shared the video with me, I wouldn't have shared it with you, and you wouldn't have been able to share this post with your social network, and perhaps this movement would die on the vine.  Thank you to Jen and Mike for being brave.  I think the rest may be up to you.  

WATCH AND SHARE
IF THE WORLD KNOWS WHO JOSEPH KONY IS, IT WILL UNITE TO STOP HIM.
IT STARTS HERE. 
KONY 2012 IS A FILM AND CAMPAIGN BY INVISIBLE CHILDREN THAT AIMS TO MAKE JOSEPH KONY FAMOUS, NOT TO CELEBRATE HIM, BUT TO RAISE SUPPORT FOR HIS ARREST AND SET A PRECEDENT FOR INTERNATIONAL JUSTICE.

The filmmaker has created the video under the premise that we live in a new world. One in which an idea can be accelerated via social media.  So they are reaching out to certain powerful people to help their movement, but most importantly they are reaching out to YOU. They believe that "if the world knows who Joseph Kony is, it will unite to stop him."  They are not celebrating the man (you'll understand after you watch the video, they are raising support for his arrest and to "set a precedent for international justice."

The filmmaker and organizers - Invisible Children (from what I can tell) are extremely well versed in social media. They realize the power, the reach and the velocity in which awareness can be raised, and how tides can be turned.  They are taking a page (both literally and figuratively) from Wail Ghonim who I write about in my book Your World is Exploding: How Social Media is Changing Everything- and How you Need to Change with it. 

What does this video tell me? That social media is certainly a spiritual awakening, and that a definitive trend in 2012 and beyond will include social media supporting social good.  We've played with our new little toy. Now it's time to put on our big boy pants, and move mountains. Together.

So go ahead, watch the video.  Feel it churn in your belly. Allow it to make you tear up a bit.  And then share, tweet, post, comment, blog and make Joseph Kony famous.   

I believe. Do you?

 

 

 

Chris Dessi

Chris Dessi

CEO, Author, Television Commentator , Silverback Social

An award winning digital thinker, author, television & radio commentator, public speaker and educator, Chris Dessi is the CEO and Founder of Silverback Social. Silverback is the world's leading social media agency, enables top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more.

Throughout his career in London and New York, Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands.

Chris’ savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. In addition to being a regular social media expert contributor on Fox Business' Shappard Smith Show, CNBC, Fox Evening News, Good Day New York, WPIX, and Fox Business’ Varney & Co., Chris has appeared on Inside Edition, The Steve Adubato Show, One to One, and has participated in radio segments on WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore.

Chris applied his fresh and innovative outlook on social media to the pages of his first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” which shot to #1 on Amazon’s Hot New Releases in its first two weeks of publication.

As an educator, Chris recognizes that the manner in which we, as a culture, aggregate and disseminate information has changed, and he is devoted to sharing his effective techniques for mastering engagement in social media to the world. Chris has lectured on social media to sales executives of Fortune 200 companies and he consistently travels the country coaching college students how to leverage social media to benefit their personal brand message and their career.

In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.

Consistent with the passion he holds for his professional career is the devotion he has to his family. Having never been a runner, Chris trained to run the New York City Marathon last year to raise money for the ALS Association after his father was diagnosed with the disease. When the Marathon was cancelled after Sandy hit, Chris took it upon himself to run his own 26.2 mile marathon route in Westchester to honor his father.

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