Who Will Manage Digital Risk & Rewards?

Jay Deragon NextGen Digital Strategis, Strategic Intentions

Posted on November 25th 2012

Who Will Manage Digital Risk & Rewards?

There are emerging digital risk posed by the dynamics of the internet that are advancing on a daily basis. Every business is exposed to risk related to data, security, reputation, transparency  and a host of other tangible and intangible business risk.  While those who are aware of these issues are seeking wisdom, those who should be providing the wisdom have little to say about it.

A Google search for “digital risk” provides little reference to risk experts from insurance companies and large international brokers.  None seem to be actively involved in creating relevant conversations on these subjects never mind any thought leadership on the issues. While these subjects are urgent and important to the C-Suite and to shareholders the traditional suppliers of risk products and services seem to be void of engagement in the subject matter.

Companies of all sizes have struggled with digital risk, ranging from malicious intrusions to employee negligence. Half of all US companies that have experienced data breaches have fewer than 1,000 employees.  Yet data breaches and security are but just a few of the digital  risk. Big data, identity theft, reputation risk, intellectual property loss, confidentiality and anything that represents "data and media" has become the new list of growing but deadly risk of the digital era.  In response to the increasing dependence on digital technologies and associated risks, the US Securities and Exchange Commission (SEC) issued disclosure guidance, which recommended that public companies disclose, among other things, digital risk.

The emerging digital space appears to be the new risk frontier and much work needs to be done to discuss how organizations can assess, manage, mitigate and transfer the risk. It seems ironic that while the suppliers haven't aggressively taken the lead in helping their customers manage the risk of digital many, if not all, have jumped on the social marketing bandwagon.

Aon, Marsh and Willis, the dominate worldwide brokers, are all using some form of social marketing. Aon,  won People's Choice Social Media Marketing Award From BtoB Magazine earlier this year. Willis launched "Willis Wire," an aggregated blog providing insights into traditional risk issues and Marsh used social marketing to relaunch its brand earlier this year. Insurance companies are also following form with social marketing campaigns. While adopting social marketing few of the risk suppliers, if any, have even begun to identify their own digital risk and none are engaged in creating solutions to the digital risk their customers are facing.

The opportunity for existing “risk management” suppliers to lead the conversations about digital risk are significant.  Doing so would create real value for a marketplace looking for answers. The open questions is who will reap the rewards for doing so?



Jay Deragon

NextGen Digital Strategis, Strategic Intentions

Jay Deragon — is an author, NextGen strategist and speaker based in Nashville, TN. Jay is driven to help organizations realize and fulfill their purpose.

As someone who has grown and sold numerous businesses — from several web start ups to a mobile technology offering and built a management consulting firm plus worked with Fortune 500 firms — over the last 25 years, Jay knows what it takes to make business meaningful and valuable.

He's worked with major companies like IBM, Fox News, Nextel, ESPN, Disney and many others as well as numerous technology startups. He's provided a variety of strategic consulting services to help organizations develop new product strategies, enter new markets, defend against competitors, and optimize revenues. 

He's provided strategic services for companies worldwide. Industries served include: Aviation, Financial, Insurance, Wireless, Education, Cable, Non-Profit, Healthcare, Entertainment, Media, Retail and Technology.

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Kent Ong
Posted on November 26th 2012 at 10:42AM

Hi Jay, agree with you. A lot of companies rush to Big Data but not many companies do focus on Big Data security issue. This is the area that we can make big money.