May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 5 Posted 2 years ago
One of the most flagrantly insensitive things I saw post-Sandy arrived in my email the very next day. Groupon's daily offering was promoting "Dinner In The Dark" at a midtown restaurant. I kid you not. Half our city was without power -- did anyone give this any consideration before sending it out? I'm certain there were other offers they could have substituted that day. It was like an airline offering discount tickets after a plane crash. Tasteless.
More perplexing, comments on Twitter and Facebook were ignored, except for one tweet informing people of their relief efforts. That's nice, but how about taking some responsibility and addressing the faux pas?