Nov 5 Posted 3 years ago
One of the most flagrantly insensitive things I saw post-Sandy arrived in my email the very next day. Groupon's daily offering was promoting "Dinner In The Dark" at a midtown restaurant. I kid you not. Half our city was without power -- did anyone give this any consideration before sending it out? I'm certain there were other offers they could have substituted that day. It was like an airline offering discount tickets after a plane crash. Tasteless.
More perplexing, comments on Twitter and Facebook were ignored, except for one tweet informing people of their relief efforts. That's nice, but how about taking some responsibility and addressing the faux pas?
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...