Digital marketing is a ubiquitous term that encompasses any platform that incorporates the latest in digital technology. Of the available outlets, digital signage and social media are the two platforms that have showed the most promise in capturing consumer attention. If both methods work amazingly well on their own, then it makes sense that the integration of the two is even better. In fact, most businesses that have put this into practice can attest the effectiveness of such a campaign.
It is already well established that digital signage and social media work wonders by themselves in a marketing application. Some statistics will illustrate just how prevalent these two digital platform phenoms are:
The key is to implement a game plan that regularly integrates your social media channels with your digital displays. So what is the best way to merge the two together? There are multiple ways of achieving this end; the simplest method is to add a message in your signage display encouraging consumers to subscribe to your social network channel. However, it does pay off to get a little creative and think outside the box.
Consider the following examples:
Most of the examples above encourage customer interaction. Most seasoned marketers agree that consumer engagement is extremely important and if done right, can dramatically increase brand recognition, which ultimately leads to better ROI.
The two used together produces stellar results because it encourages interactivity through the platform of social media, which is a global trend. When customers engage with your brand, they will feel more compelled to explore your products and services in greater depth, which ultimately leads to more purchases and long-term consumer loyalty. It’s all about fostering communication and treating your customers as actual people rather than dollar signs.
The trend of social media and digital signage isn’t going away anytime soon. In fact, they’re only going to evolve over time as technology improves. Now is a better time than ever for aspiring businesses to get into the fray and combine social media with digital signage for a powerful marketing effect that most businesses are already reaping the benefits of.