Why Google+ Is the Ultimate Travel Resource

Craig Gress
Craig Gress Director of Client Services, ZOG Digital

Posted on June 22nd 2013

Why Google+ Is the Ultimate Travel Resource

There’s no denying that the internet has altered aspects of the travel industry.  As capabilities increase online, more opportunities emerge for both professionals and consumers – with social media playing a vital role in it all.

Social media is important within nearly every industry – but especially so within travel and hospitality. It allows for companies to connect with consumers in new ways, as well as communicate and share pictures and information more effectively. This digital and social branding provides profitable reach potential.

Connecting consumers with each other, social media has evolved “word-of-mouth” recommendations. For example, vacation pictures posted on Google+ by one user can pique the interest of many more – leading to increased search inquiries and traffic. Social media is an excellent discovery and research tool.

TripAdvisor recently conducted a survey to determine the top social sites consumers turn to for travel research and planning. Google+ was second only to Facebook, with 40% of consumers citing G+ as their go-to resource.

22% of those respondents found Google+ to be the most useful network – far above others like Twitter or Instagram. This is largely due to the valuable integration of Google’s search and social features. When a consumer conducting travel research turns to Google+ as opposed to another social network, they reap the benefits of the world’s top search engine.

On Google+, those consumers will find travel articles, photos, brand or business details, destination facts or statistics, and Zagat reviews. The unique combination of professional and user-generated information, G+ streamlines SEO and social efforts. Together, these work to increase visibility and traffic.

When consumers search on Google, they are also shown Google+ results on the right side of the page. Social results for the Phoenician resort are shown below:

google plus travel resource

The above information improves brand credibility, increasing the likelihood of customer acquisition. For those in the travel industry, Google+ is the ideal resource to attract consumers and influence decisions. Social networks often lead consumers to search engines for more in-depth research, and in this case, it will lead them right back to Google’s social side.

Craig Gress

Craig Gress

Director of Client Services, ZOG Digital

ZOG Digital - connecting brands to consumers for a long time — over 15 years in fact. Along the way we've helped more than 50 Fortune 500 clients achieve their search & social media optimization goals and in the process built the world's largest independent digital agency.

Search Engine Optimization (SEO) On-Page, Off-Page, Local & Reputation Management
Social Media Optimization (SMO) Facebook, Twitter, Google+, YouTube, Linkedin & Pinterest
Paid Media - PPC, Facebook Social Ads & Retargeting
Widgets & Mobile Apps
Creative Studio - Websites, Microsites, Mobile Site, Facebook Pages & Social Widgets.
Search & Social Media Analytics Platform

• ZOG Digital has developed SEO & Social Media marketing strategies and long lasting partnerships for clients such as Allstate, BVLGARI, National Geographic, KitchenAid, Case Logic, Arizona Grand Resorts, Cable One, China Mist Brands, Fiesta Bowl, Smart Wool, Taser, TriWest Healthcare Alliance, Prince Sports Inc, True Food Kitchen, Macaroni Grill and other reputable Companies.

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