Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Outer Space is the Hottest Topic at SXSW 2013
Posted on March 9th 2013
When we think of the average SXSW attendee, let’s be honest, we think geek, but do we think science-loving, NASA-admiring geek? When I first started planning my trip to SXSW this year, I thought I would be surrounded by tech geeks and attending panels about the hottest social platforms and digital campaigns – but I was mistaken.
This morning our team interviewed John Yembrick, the social media manager for NASA, who oversees the 500+ social media channels for the institute. He spoke about the first tweet from space, why certain channels work better for their news, how social media has allowed them to connect to the public and why they have always thought that bloggers are a part of the media. (Keep an eye on our YouTube channel and video series playlist for the whole interview coming out soon.) Speaking with John was a great way to start my first full day at SXSW – we all totally geeked out and joked that being the social media manger for NASA was the as cool as you could get (to be really honest, I don’t think any of us were actually joking). As I was scrolling through the schedule on my handy SXSW app, I noticed how many of the panels were geared towards space, there is even a whole theme section dedicated to it.
I decided to switch up my schedule and continue my space day by attending the session, Crowd-Sourcing the Space Frontier, featuring Christopher Gerty of NASA’s Open Innovation Program, Darlene Damm, Founder & Co-Pres of DIYRockets, Edward Wright of the United States Rocket Academy/Citizens In Space and Stephen Murphey of the DIY Space Revolution. This session aimed to focus on the opportunities and challenges of crowd sourcing becoming popular in the space industry. Gerty summarized how NASA is looking to include crowd sourcing and funding as a way to leverage current NASA innovations throughout its missions. This is why it’s Open Innovation Program was created.
I have to admit, I didn’t know much about this program until today, but now I am fascinated. NASA is looking to make the government more open and participatory, to have everyday people become a real part of the exploration into space. Taking inspiration from programs like Random Acts of Kindness and hackathons, NASA wants to give everyone the tools to run experiments and aid future missions – basically innovation without competition. Gerty aptly noted, “The combination of robotics, crowd sourcing and human exploration is the key to NASA’s future.” A great example of how social and digital is fitting into all of this is the International Space Application Challenge which brings developers from around the world to collaborate to design new applications to aid in innovation and exploration at NASA.
All the speakers were fantastic, and the packed audience was glued to their seats throughout the session. Edward Wright made a few remarks that stayed with me as well. He noted that society has entered the third age of human spaceflight, a more accessible & affordable age of the citizen scientist. The term, “citizen scientist”, was used multiple times, really putting a perfect label on the idea of DIY space exploration.
The more I think about innovation in social and digital, the more I have come to realize that NASA is the perfect organization to do so. These were the guys that put a man on the moon, created satellites and made the Curiosity Rover one of the most memorable robots of all time – so of course they would lead in digital innovation. I expect big things in digital and social from NASA in coming years, but for now, I guess we will all have to settle for a live Google hangout with an astronaut in space.