Why Pinterest Is So Important for Online Stores

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on May 6th 2013

Why Pinterest Is So Important for Online Stores

Pinterest now has over 48.7 million users and stands as the fastest growing social network. Pinterest holds so much potential for brands to showcase their products to a large community of eager buyers looking to find that perfect product.

Regardless of how new Pinterest is to the social networking scene, it has already shown why it is so powerful. Here are some reasons why you should be using Pinterest for the sake of your online store;

  1. Content is reusable – With most social networks, the primary focus is the ability to publish only fresh content and the same applies to Pinterest but you can repin a post from a year ago and get the same amount of traction.

  2. Themed Boards – With the way Pinterest works, this is something unique to social networking. The ability to create boards based on certain subjects allows followers to understand your brand’s personality and what’s important to your online store.

  3. It’s not all about YOU – As a social network, Pinterest is a great place to share visual images from other brands and users. It’s not just about posting images of your business, you can appreciate what other users are pinning to their boards.

  4. You can be Personal – In my opinion, Pinterest allows you to show off your personality either as a single user or as a brand better than another other network. Just creating a board based on personal interests shows that there is a fun side and this will help your consumers understand you and become connected to your online voice.

Pinterest has been said to be the best visual tool on the network, with a high percentage of active users every single day. Not only does it allow you to share your brands image, it is also an inspiring network, allowing you to find ideas for a new product or service. Pinterest however, does need to be SEO optimised.

Here are some SEO tricks when optimising your Pinterest profile;

  • Long tail keywords – You need to choose your keywords carefully and you should definitely consider using long tail keywords as they have a longer shelf life. You have the ability to personalise a pin to cater to a specific location, product category and gender. This makes the search inside of Pinterest more targeted at your ideal consumer.
  • Using Hash tags – Following the trend started by Twitter, Pinterest also accommodates hash tags. When used correctly, they can be a very powerful tool to reach those who are searching for your products.

  • Backlinks – If you are uploading a picture from your computer to your Pinterest page, make sure you set the URL to go back to your website homepage so that every time someone clicks on your picture, it takes them to your online store. You should also consider adding a URL in the description to double the chances of a click through to your online store.

Is your online store Pinterest ready?

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Posted on May 6th 2013 at 1:37PM

Actually, hashtags no longer work the same way they do on Twitter. The official word is that they hope to bring that back but it was dropped when the new format was created and no longer has the same functionality.