Why Providing Free Content Gets More Return Visits

Kelsey Jones Social Media & Search Marketing Consultant, Writer, MoxieDot.

Posted on October 20th 2012

Why Providing Free Content Gets More Return Visits

I was reading an article online, and came across this:

subscribe1 1024x518 Why Providing Free Content Gets More Return Visits

I guarantee you I will not be visiting this website again (even though they have awesome sloth advertisements). A big yellow box telling me that I only have so many free articles left makes me feel trapped. And on the internet, that is the last thing I want to feel. I wouldn’t be surprised if this ”full access” subscription plan is making this website’s visitors run away in droves.

After all, whenever a website tries to make me pay for content (or take dumb surveys to see the rest of the article), I can’t hit the back button fast enough. For every one website that is subscription only, there are probably hundreds, if not thousands, of websites where its writers and creators are offering the same perspective and story for free.

There are several other different ways to generate income instead of forcing people to pay for your content. Advertisements, monthly sponsors, and even a donation button (possibly not surprisingly, this works better on me than trying to rope me into a payment plan) are just some ideas.

I am a big believer in putting forth your best foot forward content-wise, sharing what you know, and then being prepared to take in the interest and income as it comes. In order to charge for something, especially content, websites need to offer something unique that isn’t easily duplicated hundreds of times over for free.

If I am a comic book collector and you are offering a subscription to view exclusive interviews with Stan Lee or the artists of the new Batman that won’t be found anywhere else, then you might start bringing in the dough. Otherwise, give subscription plans a rest and just enjoy the traffic.



Kelsey Jones

Social Media & Search Marketing Consultant, Writer, MoxieDot.

MoxieDot provides marketing strategy, social media, search engine optimization, content marketing, and Wordpress design to companies around the world. Kelsey Jones can also be seen on Marketing Land, Search Engine Land, Blog Herald, and Search Engine Journal.

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Kent Ong
Posted on October 21st 2012 at 3:40AM

HI Kelsey, you are correct. We need to offer something unique. When we talk about unique, we talk about creativitiy. Forbes has a great article talks about creativity and I do agree with the article that less and less people are creative today.

I read 10 blogs per day, I susbcribed more than 100 blogs on my Google Reader. I have to tell you that, less than 1% of the blogs really differentiate themselves, the rest is just waste of time to read.