May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 11 Posted 7 months ago
Great food for thought Eric. I've always considered sharing subject-matter expertise as one of the most powerful forms of advocacy - everyone has some form of professional know-how that can be beneficial to colleagues, customers and consumers.
One thing you mentioned had me thinking - should an employer "expect" an employee to participate in a program of this nature? Yes, participation should be encouraged, but surely it should ultimately be voluntary, even if there are benenfits for both parties?