- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why SocialTV Will Rule the Future
Posted on June 9th 2013
With Microsoft’s new release of the Xbox One, a lot of conversation has been going back and forth about social tv and what it means for the future of television watching. But what is social TV? Why does that term matter? Why is it better (or worse) than the tv experience we have currently? Below are the reasons why social media integration will enhance the experience of television watching:
1. Closer to 100% Interactivity: at some point, down the road, television will be a full back and forth with the viewer. Decisions, routes of plot, episode sharing, etc. will all be standard practice. With Xbox One (and many to follow) harnessing social tv as a main leveraging point for its system, it is encouraging the market to shift its viewing experience in this direction – getting closer to a 100% interactivity conversion.
2. The 3rd dimension of television will be filled… by the viewer: this is the obvious “marketable” piece of the puzzle, and tv networks, like Bravo, are already well on their way with this strategy. Making the viewer a part of the show, a contributor, a sayer in what should happen, is an essential in keeping up. It is a win-win for both the show, network and the viewer. This is the duh! for social tv strategy.
3. Advertising will expand its reach: Yep. Advertisers now have another place to plug what they want to say. Do we want this? To be honest, I’m not sure. I always support advertising if it is creative and has the market in mind (genuinely). That being said, this probably wouldn’t be the case for 75% of advertisers on social tv platforms. I’d be afraid of countless push advertisements that genuinely piss me off.
4. You won’t know it’s happening: if something is shifting, especially something as monumental as a global common experience, the way you know it is working is if it rarely comes up. Large movements and shifts that are done well ease the market into a way of experiencing; they don’t cut a hard turn and hope for the best. It’s that moment you realize “oh damn, I am skyping while I am watching Netflix“? Yes, that very epiphany is what every marketer dreams of, but I can assure you, we aim to make experiences better, not worse.
So, start expecting a lot more conversation about social tv and its impact on various future experiences. But, once you cut through all the fluff, notice the genuine pros and cons of what the experience is and how it can benefit (or not benefit) that experience. Lots of conversation surrounding this will be “big idea speak” so hone in on the points that are concise and piercing because those tend to be the ones that make the most sense.
Don’t go too far either, the next piece coming will be the flip-side to these points. Because with every positive comes a negative, right?