Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why Twitter Isn’t The Future
Posted on December 12th 2011
Twitter unleashed changes, which I’ve discussed and given my thoughts on what we can learn from them, but they haven’t blown me away. Twitter is microblogging, you follow people and people follow you, you post text, images and videos. Twitter’s recent changes allow you to take tweets out of Twitter and embed them on external sites or put buttons that prompt people to tweet content with an ‘@’ or ‘#’ tag in.
Meanwhile Facebook is revolutionizing the web by allowing third-party app development through which people are beginning to interact in completely new and unique ways.
Twitter allows you to read, write, watch and share content – everything you could already do with online content 10 years ago – only now there’s more of it and more of us.
With Twitter you discover and with Facebook you act.
What does this mean? Well for Twitter it means it is, and I suppose it always was, a social search engine. Now the folk at Twitter have to compete with Google+ and hope they had a big enough head start with integration into mobile apps to survive. Maybe with the new brand pages things will change, but I suspect not.
As for Facebook, it means business as usual – ‘Move Fast And Break Things’ – pushing the boundaries of what is possible, re-imagining social interaction and probably taking on real world sharing.
I do love Twitter, but it isn’t and never will be like its big brother: Facebook.