Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Why We Love Twitter for Blogging (and You Should, Too!)
Posted on June 26th 2014
I never really looked at Twitter as a powerful tool to generate traffic to my website until Facebook changed their algorithm, encouraging page owners to boost their posts in order to see the same amount of organic impressions prior to the change. Since the change, the amount of new likes to my page and post impressions dropped DRAMATICALLY.
This is why I started looking into Twitter as a way to drive traffic to my blog. I haven't turned back. I always saw Twitter as a place where people post nonsense one-liners that didn't provide any value to me. But there was also the case where users shared articles they found on the web. In this light, Twitter can be very powerful in terms of spreading content in a viral manner. After several months of really diving in deep with Twitter, I've compiled a list of reasons you should start using Twitter to drive viral traffic to your blog.
1) It's completely unfiltered.
This is a double-edged sword in my opinion. A study done by Business Insider found that 44% of people on Twitter have never sent a tweet. There are also over 982 million registered accounts but only 241 million are active.This basically means that it's a lot of spam and clutter. However, of the engaged users, it's a great place to spread your content because Twitter doesn't limit visibility. It's almost like SEO. In order to get your tweet seen, you have to really optimize the text and hashtag use to get the most visibility.
2) Re-posting is ok.
On other social networks, i'm more careful not to repost content frequently; however, in the case of Twitter it is ok. In fact, it's encouraged! Tweets don't get a lot of visibility amongst all the clutter. Unfortunately, this means you'll need to tweet more frequently. To better optimize tweet times, you can use services such as Manage Flitter Pro or Tweriod to discover when you should be tweeting so you don't have to tweet as often.
3) You don't have to have a following.
Unlike sharing your blog content on Facebook and Google+, using Twitter hashtags and @mentions is a good way to get your content noticed even if you don't have a strong following. Social networks such as Facebook make it difficult for your content to go viral if you don't have a strong following. Content isn't being discovered via hashtag and mentions don't really get noticed. If you're tweeting your latest blog post, you can @mention several key influencers and append relevant #hashtags so that your content can be discovered from outside your circle.
4) Much Tools. Very Wow.
There are a lot of free tools that allow bloggers to easily publish their content to the web. Twibble.io was built specifically for this purpose. With Twibble.io, you can add as many relevant hashtags as you want so that your content can be discovered. It also allows you to embed the featured image in the post. Social media scientist Dan Zarrella discovered that with 99% confidence that Tweets using pic.twitter.com (inline images) are 94% more likely to be retweeted. We are visual creatures and it makes sense that we stop to look at images. With twibble.io, you can easily feed your blog content to Twitter with beautiful images in every tweet.