Apr 11 Posted 1 year ago
Kenny, thanks for taking the time to comment on my post. As a content author I'm surprised you couldn't find even a morsel of positivity in my thinking :)
You outright dismiss my assertion that "content plays a major role" in one's marketing plan? That "a steady flow of new content ...can help you generate more traffic."
I scoured the text for my use of the word "guarantee" and couldn't find it anywhere! Aside from wondering why you've become so cynical, I'm really more curious about what you suggest people do instead of market with content. Images and video instead of content? What are your suggestions of tactics that "play a major role in one's marketing plan and can help generate more traffic?"
An associate of mine likes to share this infographic with people. Thoughts?
Again, thanks for your comment!
Apr 10 Posted 1 year ago
As a content author nothing would please me more than for this hypothesis to be bullet-proof. In reality, however, it is only a hypothesis which can be disproven. If steady content were the key everyone who posts actively would win. I do love the possible outcome of the hypothesis, and, if I could sell it, it could make me wealthy beyond dreams. That said, keep writing...and keep hiring writers.
No offense Brad. I have read a few of your posts over the months, or years, and they are always thought provoking. You write well and have a good heart. And, I wish you were 100% dead on with this one. Steady content isn't bad...but, it also is not essential. Neither is it a guarantee for ending in increased traffic, much less conversions.
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
August 19, 2015Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
May 27, 2015Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
May 20, 2015In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...