Why Your Social Media Efforts Aren’t Working

maddiegrant
Maddie Grant social strategist, SocialFish

Posted on May 17th 2012

Why Your Social Media Efforts Aren’t Working

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This great slide deck By Olivier Blanchard from FusionMex, where Jamie spoke recently, is chock full of what you need to know about why your social media efforts are stalling.

Tak a few minutes to read through this – then read through it again.

 

You’ve heard us talking about Olivier’s book Social Media ROI a lot on this blog as well as in Humanize. Our books are two sides of the same coin – Humanize is about management innovation and systems leadership; Social Media ROI is about social business integration.  The way to start humanizing your organization is through social media integration; and there is no way to integrate social media successfully without making some deep changes in the way you work.  


Photo: Brandon Warren/Flickr

   
maddiegrant

Maddie Grant

social strategist, SocialFish

Author of Humanize: How People-Centric Organizations Succeed in a Social World. Editor of SocialFish, a social media blog helps nonprofits and membership organizations navigate the social web.

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