Will You Benefit from LinkedIn's Revamped Profile Pages?

Samantha Collier
Samantha Collier Chief Content Manager, Shift Digital

Posted on October 21st 2012

Will You Benefit from LinkedIn's Revamped Profile Pages?

linkedin upgraded profilesI’m assuming the LinkedIn techies are in “feature and upgrade” overdrive because of our extended summer weather. Autumn is here with a slew of brand new LinkedIn updates.

First, they captivated us with completely revamped LinkedIn Company Pages that promised higher engagement.  Next came the slick endorsement feature where you can give kudos with just one click.  This was followed by the ability to easily follow all your favorite thought leaders on LinkedIn (I haven’t figured out why you’d want to do this yet but I’ll get back to you on that).

Today, LinkedIn hit us with new LinkedIn personal profiles.  Their tag line is: “A Better Way to Connect and Build Relationships” which translates into three major updates:

Tell Your Professional Story: LinkedIn claims that it will be much easier to tell your personal story via the upgraded profile pages.  From the example displayed on LinkedIn, the skills and accomplishments section is highlighted in box labeled “Background” which is directly underneath your “Activity” section.  These sections definitely looks more visually appealing and streamlined, but I don’t think it’s a huge change.  

LinkedIn has also provided us with new tools including inline editing which should make it easier to create and complete profiles. I look forward to testing these out as I’ve been sitting at 95% complete for awhile now.  A strong profile on LinkedIn gets dubbed “All-Star” now as well! I can dream.

Discover People and Opportunities:  If you are interested in how many of your current connections currently work for a particular company, you’ll appreciate the “rich and visual insights” feature.  It will be easier to discover and connect with people outside of your network as well.  LinkedIn claims it will be easier to see “common ground” with these connections which I’m assuming might be similar interests, common groups, etc.

Engage With Your Network: Don’t you love the word engagement? Even though it’s an overused term in the land of legal marketing, engagement is still a key aspect of social media that you can’t ignore.  Recent activity is displayed in a box near the top of your profile.  It will keep you up-to-date about what your network is chattering about.  Prior to this upgrade, you could only see this activity on the home page of your profile.

Overall, LinkedIn has done a first-rate job improving the format and style of LinkedIn personal profile pages. They are much cleaner and information is easier to find.  The other features are great but not a huge deal.  If you’re interested in getting your new profile quicker, visit: http://www.linkedin.com/profile/sample.  If not, the new profiles will be rolling out to everyone in the next few months.

What do you think of the new personal profiles? As always, let me know in the comments below!

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Samantha Collier

Samantha Collier

Chief Content Manager, Shift Digital

Samantha Collier, a well known social media personality in the legal world, works as the Chief Content Manager at Shift Digital. Samantha's first real job was proudly acting as the Business Development Coordinator for a prominent Canadian law firm where she successfully implemented the firms' first social media policy and strategy. After falling in love with all aspects of the digital marketing world, she serendipitously fell into social media content management, and hasn't looked back since. Samantha transformed her passion for social media, and her love of language into successful writing and editorial pursuits. A self-portrayed nerd, she loves playing World of Warcraft, reading her Google reader for hours on end, and keeping up to date on the latest and greatest social technology. What Samantha loves most is when she's the first to break a story across the Internet and she takes this job seriously. Follow Samantha for all the latest and greatest social media news!
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Kent Ong
Posted on October 22nd 2012 at 9:51AM

Try to browse Reid Hoffman's Linkedin profile, there is one feature that the new demo layout doesn't show yet. It is "In common with..."

For me, that's the most interesting feature because in building genuine relationship, we need to know how to communicate, how to start a topic. Linkedin automatically show us some commons in two people so that we know what topics we should start or talk to genuinely build interest. :)

Here is the link to Reid Hoffman's Linkedin profile:

Scroll down to right panel. :)