Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Will You Benefit from LinkedIn's Revamped Profile Pages?
Posted on October 21st 2012
First, they captivated us with completely revamped LinkedIn Company Pages that promised higher engagement. Next came the slick endorsement feature where you can give kudos with just one click. This was followed by the ability to easily follow all your favorite thought leaders on LinkedIn (I haven’t figured out why you’d want to do this yet but I’ll get back to you on that).
Today, LinkedIn hit us with new LinkedIn personal profiles. Their tag line is: “A Better Way to Connect and Build Relationships” which translates into three major updates:
Tell Your Professional Story: LinkedIn claims that it will be much easier to tell your personal story via the upgraded profile pages. From the example displayed on LinkedIn, the skills and accomplishments section is highlighted in box labeled “Background” which is directly underneath your “Activity” section. These sections definitely looks more visually appealing and streamlined, but I don’t think it’s a huge change.
LinkedIn has also provided us with new tools including inline editing which should make it easier to create and complete profiles. I look forward to testing these out as I’ve been sitting at 95% complete for awhile now. A strong profile on LinkedIn gets dubbed “All-Star” now as well! I can dream.
Discover People and Opportunities: If you are interested in how many of your current connections currently work for a particular company, you’ll appreciate the “rich and visual insights” feature. It will be easier to discover and connect with people outside of your network as well. LinkedIn claims it will be easier to see “common ground” with these connections which I’m assuming might be similar interests, common groups, etc.
Engage With Your Network: Don’t you love the word engagement? Even though it’s an overused term in the land of legal marketing, engagement is still a key aspect of social media that you can’t ignore. Recent activity is displayed in a box near the top of your profile. It will keep you up-to-date about what your network is chattering about. Prior to this upgrade, you could only see this activity on the home page of your profile.
Overall, LinkedIn has done a first-rate job improving the format and style of LinkedIn personal profile pages. They are much cleaner and information is easier to find. The other features are great but not a huge deal. If you’re interested in getting your new profile quicker, visit: http://www.linkedin.com/profile/sample. If not, the new profiles will be rolling out to everyone in the next few months.
What do you think of the new personal profiles? As always, let me know in the comments below!
The post Will You Benefit from LinkedIn’s Revamped Profile Pages? appeared first on Social Media for Law Firms.