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Have you tried The Marketing Companion podcast yet?
People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with.
In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including:
Erasing yourself from Google. New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.
Buyer personas — Tom and I open up a “mental can of worms” when we discuss the use and perhaps over-use of buyer personas and the difference between “audience” and “buyers.” Are you sure you know who your buyers are? Are personas always necessary? Do personas kill great content?
LinkedIn blogging — An important source of business content, or more Content Shock? Tom and I disagree on this topic.
Content inspiration — Tom and I share key tips for finding new topic ideas for our blogs.
My goodness. It is a veritable cornucopia of marketing delight! No time to waste now, click here to dive in: