May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Mar 1 Posted 3 years ago
Yesterday I was teaching a course on Using Social Media for the Service Business and talked at length about this article. I also shared the link with all those in attendance. It is a great article and helps put into perspective the very things business people need to consider today.
Thanks so much for the perfect timing!
Feb 28 Posted 3 years ago
Thanks for the comment. I checked out your site and it looks great. Loved the design and content layout.
Feb 27 Posted 3 years ago
Thanks for posting Edwin, in the 90's websites were the great equalizer, and then everyone had one, then SEO became the equalizer. And now the companies that don’t become mobile optimized will spend years playing catch up. Mobile and Social go hand in hand (pun intended) social works best at a personal, local level and with more and more consumers utilizing smart devices to find information while on the go companies that aren’t mobile ready will be competing at a disadvantage.
Our company is B2B but we realized that if we were going to remain competative we would need a mobile site, so now we have one, use a smart device to see the difference between our website on PC versus mobile (www.SocialButterflyMarketing.net).