May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
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March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 18 Posted 2 years ago
These are great points!
When we advise clients on social media strategy, one of the considerations we ask them to make is the level of resources--and content--they have available to support the platforms they want to use.
It's one of the reasons we created the Social Media Pyramid chart (http://bit.ly/soc-med-pyramid) that shows the recommended level of effort for various major platforms.