Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Is Your Facebook Contest Legal?
Posted on August 1st 2014
As more small businesses get involved with Facebook, they’re using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook’s official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having their Facebook page removed from the social network altogether.
Thankfully, Facebook has loosened its rules for contests and promotions over the last few years. Previously, Facebook forbade business users from any contests that required users to like or comment on a post, forcing them to turn to third-party apps to run their contests. Now there are fewer limitations on businesses, and you can even use Facebook advertising to make your contest reach more Facebook users’ News Feeds.
Still, local marketing experts say it’s important to make sure that any contest or promotion you develop is legal before your business launches it.
Here is a quick guide from local social media marketing experts about what’s legal and what’s not:
What’s Not Legal
· Requiring users to share your Page to enter the contest
· Requiring users to like your Page to enter the contest
· Enabling users to enter a contest by tagging themselves in a photo
· Requiring users to enter by liking another Page
· Allow contest participants to receive additional entries by sharing information about the contest on a friend’s timeline
What Is Legal
· Requiring users to like or comment on a post to enter
· Requiring users to post on your Page or send a message to your Page to enter
· Requiring users to like a Page so that they can complete a contest entry form
· Vote for other participants by liking a photo, post or comment
· Notifying winners through a status update or Facebook comment
Tips for Your Facebook Contest
One of the simplest ways to run a Facebook contest is to post a photo and contest details and ask followers to enter by commenting on the post. For example, you might have a new product that needs a name, and you can get users involved in the process by submitting their creative ideas. The winner in this case might receive the product for free. As people comment on the post, the contest will get more exposure.
While this method is simple and low-cost, it may be best for larger companies that can afford to spend a little money to use an application that enables them to collect email addresses and other useful data. Also, using an application can make it easier to manage large-scale campaigns.
Check the Rules before You Start
Because Facebook changes its rules for contests quite often, it’s best to check out the official guidelines before you start planning your next Facebook contest.