YouTube Hits 4 Billion Video Views ... Per Day!

JPMiddleton
Paul Middleton Freelance Social Media Manager, Social Colleague

Posted on January 30th 2012

YouTube Hits 4 Billion Video Views ...         Per Day!

If you were in any doubt as to the power of Youtube and it’s popularity. This article from Reuters should put your mind at rest. According to the news corporation, Google’s video sharing website has hit a stunning average of 4 billion video views per day. An astronomical number when you consider that the site is only 6 years old.

From Reuters;

“The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.

According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.

YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.

Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.

Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Only three billion YouTube videos a week are monetized, according to the company.”

So do you use Youtube to promote your products or services? Do you think it will continue to grow? or is there only so far it can go before it plateaus?

JPMiddleton

Paul Middleton

Freelance Social Media Manager, Social Colleague

Owner and founder of Social Colleague. A social media and reputation management services start-up.
See Full Profile >

Comments

saraheaton
Posted on January 30th 2012 at 9:22AM

Thanks for sharing these great stats. They challenge both the business owner and non-profit manager to ask themselves how they can effectively incorporate video into their marketing plan.