How to Build a Social Media Ambassador Program
DEFINE THE PROGRAM
WHAT ARE YOUR GOALS AND OBJECTIVES?
WHO ARE YOUR AMBASSADORS?
WHAT WILL YOU OFFER YOUR AMBASSADORS?
WHAT IS THE AMBASSADOR COMMITMENT?
USE OWNED MEDIA
USE EARNED MEDIA
USE PAID MEDIA
EMAIL YOUR AMBASSADORS
BUILD AN AMBASSADOR HUB MICROSITE
ENGAGE ON SOCIAL
KEEP AMBASSADORS FOCUSED ON A GOAL
OFFER SHARING TOOLS
STAY IN CONTACT
MAKE AMBASSADORS FEEL VALUED
Want Social Media Today updates in your inbox?
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...