How to Build a Social Media Ambassador Program
DEFINE THE PROGRAM
WHAT ARE YOUR GOALS AND OBJECTIVES?
WHO ARE YOUR AMBASSADORS?
WHAT WILL YOU OFFER YOUR AMBASSADORS?
WHAT IS THE AMBASSADOR COMMITMENT?
USE OWNED MEDIA
USE EARNED MEDIA
USE PAID MEDIA
EMAIL YOUR AMBASSADORS
BUILD AN AMBASSADOR HUB MICROSITE
ENGAGE ON SOCIAL
KEEP AMBASSADORS FOCUSED ON A GOAL
OFFER SHARING TOOLS
STAY IN CONTACT
MAKE AMBASSADORS FEEL VALUED
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Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...