How to Build a Social Media Ambassador Program
DEFINE THE PROGRAM
WHAT ARE YOUR GOALS AND OBJECTIVES?
WHO ARE YOUR AMBASSADORS?
WHAT WILL YOU OFFER YOUR AMBASSADORS?
WHAT IS THE AMBASSADOR COMMITMENT?
USE OWNED MEDIA
USE EARNED MEDIA
USE PAID MEDIA
EMAIL YOUR AMBASSADORS
BUILD AN AMBASSADOR HUB MICROSITE
ENGAGE ON SOCIAL
KEEP AMBASSADORS FOCUSED ON A GOAL
OFFER SHARING TOOLS
STAY IN CONTACT
MAKE AMBASSADORS FEEL VALUED
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