Feb 27 Posted 4 months ago
Great to see budgets from Influencers on the rise though I hope we are learning the primary reason influencer marketing works is the influencer and the audience they serve.
Brands still have a tendency to thinks of influencers as "mini-media" and push out a message to the eyeballs that might see it. Impressions and LIKEs miss the real reason influencers have so much value... Their relationship with audiences.
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