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7 Facebook Ad Hacks For Cheaper Clicks

I’ve been using Facebook ads to successfully drive qualified traffic and generate sales for more than 5 years now, and in that time, I’ve learned many different Facebook Ad Hacks which have helped me achieve more clicks at a cheaper rate across all of the campaigns I’ve worked on.

Whether you’re new to Facebook ads, or an experienced veteran, I’m certain the following Facebook ad tips will help you achieve more clicks from relevant traffic, at a cheaper rate.

1. Target Your Existing Audience First

Why waste clicks on cold traffic when you can target your existing audience first?

Compared to cold traffic, your existing audience is more likely to respond positively to the content which you promote to them. These positive responses will manifest themselves into reactions, comments, shares, tags and most importantly, clicks.

7 Facebook Ad Hacks For Cheaper Clicks | Social Media Today

Beyond the benefits of increased CTR’s, decreased CPC’s and higher relevance scores, targeting your existing audience first has the massive benefit of social proof.

What do I mean by this?

By promoting your content to your existing audience first, and then promoting the same ads to your targeted cold traffic second, your ads will maintain all of the social proof (in the form of reactions, comments, tags, shares) they've already received. This means, by the time it reaches your cold traffic, your content is more likely to result in attention and action due to the existing social proof attached to the content you’re promoting.

This means, more clicks, by more people at a cheaper rate.

2. Repurpose Your Ads for Split-Testing

If you’ve been following my content for a while, you’ll know that I am a big believer in split-testing.

After using the first Facebook Ad Hack (above), I recommend using Facebook Power Editor to recreate your existing Ads to test the following:

  • Variations of your Ad’s headline
  • Variations of your Ad’s graphic
  • Variations of your Ad’s copy (try short form and long form variations)
  • Variations of your Ad’s type (try recreating the Ad in both Website Link & Carousel formats)

7 Facebook Ad Hacks For Cheaper Clicks | Social Media Today

If this seems like a lot of work and you’re after a shortcut, I'd recommend checking out AdEspresso which makes split-testing your Facebook Ads a piece of cake.

3. Repurpose Your Ad Sets for Split Testing

In the same way you would split-test your Ads for cheaper clicks, I recommend reusing the second Facebook Ad Hack (above) to test the following:

  • Variations of your Ad Set’s demographic & sociographic targeting
  • Variations of your Ad Set’s bidding strategy
  • Variations of your Ad Set’s bidding rate

7 Facebook Ad Hacks For Cheaper Clicks | Social Media Today

By repurposing your Ads & Ad Sets for split-testing, and then optimizing your results, you'll be able to attain more clicks, by more people, at a cheaper rate.

4. Master Custom Audiences

By installing the Facebook Pixel on your website, you'll be able to create Website Custom Audiences based on your past website traffic.

7 Facebook Ad Hacks For Cheaper Clicks | Social Media Today

By simply learning how to use Custom Audiences to retarget your past website visitors, you'll achieve much cheaper clicks on your Facebook ads. Once you're confident creating in using Website Custom Audiences, I recommend you implement Facebook ad hack number five.

5. Use Facebook Funnels to "Drip" Content

Another one of the great Facebook ad hacks I use for cheaper clicks is “Facebook Funnel Dripping”…

Let me explain…

You can create Custom Audiences for your website visitors based on the number of days which have past since last viewing your content. This means you can then create a Facebook Funnel which drips out new content to past website visitors on autopilot.

This is one of my favorite Facebook Ad Hacks I’ve listed in this article - not only does this hack allow you to get more clicks at a cheaper price, but it also allows you to funnel your website visitors towards a specific goal.

For example, let’s say you want to drip a series of 4 blog posts to your cold traffic over a period of a week…

Start by creating the following custom audiences:

  • Anyone Who Has Visited My Website (Last 1 Day)
  • Anyone Who Has Visited My Website (Last 2 Days)
  • Anyone Who Has Visited My Website (Last 3 Days)
  • Anyone Who Has Visited My Website (Last 4 Days)
  • Anyone Who Has Visited Blog 1 (Last 180 Days)
  • Anyone Who Has Visited Blog 1 (Last 1 Day)
  • Anyone Who Has Visited Blog 1 (Last 2 Days)
  • Anyone Who Has Visited Blog 1 (Last 3 Days)
  • Anyone Who Has Visited Blog 2 (Last 180 Days)
  • Anyone Who Has Visited Blog 2 (Last 1 Day)
  • Anyone Who Has Visited Blog 2 (Last 2 Days)
  • Anyone Who Has Visited Blog 3 (Last 180 Days)
  • Anyone Who Has Visited Blog 3 (Last 1 Day)
  • Anyone Who Has Visited Blog 4 (Last 180 Days)
  • Anyone Who Has Visited Blog 4 (Last 1 Day)

You then need to create individual ad set which contains an ad for each blog you’d like to drive traffic to. Once you’ve created these ad sets and Ads, you then need to chronologically “stack” your custom audiences. By stacking your audiences, you will sequentially send ads to your past website visitors on autopilot, without retargeting those people who've already read your content.

Use the following guide to stack your Ad Sets chronologically:

Ad Set – Blog 1

Include:

  • Anyone Who Has Visited My Website (Last 1 Day)

Exclude:

  • Anyone Who Has Visited Blog 1 (Last 180 Days)

Ad Set – Blog 2

Include:

  • Anyone Who Has Visited Blog 1 (Last 1 Day)
  • Anyone Who Has Visited My Website (Last 2 Days)

Exclude:

  • Anyone Who Has Visited Blog 2 (Last 180 Days)

Ad Set – Blog 3

Include:

  • Anyone Who Has Visited Blog 2 (Last 1 Day)
  • Anyone Who Has Visited Blog 1 (Last 2 Days)
  • Anyone Who Has Visited My Website (Last 3 Days)

Exclude:

  • Anyone Who Has Visited Blog 3 (Last 180 Days)

Ad Set – Blog 4 

Include:

  • Anyone Who Has Visited Blog 3 (Last 1 Day)
  • Anyone Who Has Visited Blog 2 (Last 2 Days)
  • Anyone Who Has Visited Blog 1 (Last 3 Days)
  • Anyone Who Has Visited My Website (Last 4 Days)

Exclude:

  • Anyone Who Has Visited Blog 4 (Last 180 Days)

6. Retarget Visitors with Lead Magnets

By retargeting people who had viewed my article “How I Turned $5,989.09 of Facebook Ad Spend Into $163,969.49 of Revenue In 34 Days” with my lead magnet; Facebook Funnels 101, I was able to decrease my average cost per lead by a massive $9.06 per lead. 

7 Facebook Ad Hacks For Cheaper Clicks | Social Media Today

Facebook ads are all about relevance, and if you can create enticing lead magnets which you then promote to targeted, brand aware website visitors, you'll almost be guaranteed cheaper clicks.

7. Build Likes with Video Retargeting

You can easily build your Facebook Page Likes by following the same strategies outlined in the Facebook ad hacks above.

To do this, simply film a video which asks your audience to Like your Facebook Page.

7 Facebook Ad Hacks For Cheaper Clicks | Social Media Today

Then, create a Facebook Likes campaign and build an ad set which only targets people who've visited your website in the last day. You’ll also need to exclude people who already Like your Facebook Page. And that’s it - you’ve just set up an automatic Like generator for your Facebook Page.

This simple yet effective Facebook ad hack is awesome for two reasons…

One, it allows you to effortlessly build your Facebook Likes at a cheap rate on autopilot. And two, building your Facebook Likes using this method means decreased CPC’s on the ads you run in the future. Talk about a win, win.

Your Turn to Apply These Facebook Ad Hacks

Do you know any really cool Facebook ad hacks? Will you apply any of the Facebook ad hacks you’ve learned above? What other Facebook ad hacks have you found that can help others get more return out of their Facebook ads? Let us know in the comments section below.

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