Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group


Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]

So what's in store for digital advertising in 2016?

MDG Advertising has created a new infographic looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.

Key takeaways

Mobile will be the fastest growing segment

Mobile is expected to be the fastest growing advertising channel in 2016 (and beyond). The channel already accounts for 35% of all digital ad spend.

Keep an eye on Digital video

Video advertising has grown by 35% year-over-year, and now accounts for $5 billion in spend.

Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic] | Social Media TodayThis post originally appeared on Irfan Ahmad's blog

Join The Conversation

Webinars On Demand


  • February 05, 2016
    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
  • December 15, 2015
    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...