Aug 25 Posted 10 months ago
Great infographic about the nature of UGC and questions both brands and consumers have about using it.
Oftentimes, brands are hesitant to jump on the UGC train because they cannot control the platform (i.e. Snapchat, Instagram, Twitter, etc.). However, they can utilize the positive UGC around their brand on their own website: a safe place.
We recently put together an article showing how brands are leveraging UGC to increase conversions - would love some feedback! http://bluestout.com/blog/user-generated-content-ecommerce/
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